Notes

eCommerce SEO: How to Drive Organic Traffic to Online Stores
Content
Structure pages around keywords Resources and Links List Pages
For example, you can add a link to this contact form in your footer. You should remember to include your main keyword in the URL of your page to improve your e-commerce website’s organic search ranking and CTR. https://www2.hamajima.co.jp:443/~mathenet/wiki/index.php?valencialopez171463 Moreover, for each particular page of your e-commerce website, select a target keyword along with a few related LSI terms. However don’t go overboard and clutter your keyword list; instead, make sure it has relevancy to the content of the page you are linking to.
Structure pages around keywords
Once you’ve identified the countries generating site traffic, use Google Search Console to vet the quality of traffic from each one. The most important thing here is to make sure that all pages receive traffic from your homepage through internal linking and excellent navigation. Studies show that around 75% of search users never scroll past the first page. Ecommerce SEO is important because 60% of people research a brand online before making a purchase. There’s not really enough language variation, and when you separate them, you separate the search volume.
For example, if you want to find a MacBook Air, it would be in the category of Computers & Tablets, and the Sub-Category of Laptops, and more specifically the MacBook Sub-Sub Category. Write detailed descriptions highlighting features, benefits, materials, specs, and other relevant details. Ultimately, focusing on SEO is a cost-effective way to reach customers without paying for ads and can lead to a higher return on investment.
Resources and Links List Pages
Make sure your ecommerce shop is set up to show stock availability and delivery estimates to customers prior to purchase. The attributes you need will vary based on what you’re selling, but make sure to pay attention to how customers look at the product. You'll hardly have the time and resources to create unique titles, H1 tags, and descriptions for each product page. An ecommerce website typically has a limited set of category pages and thousands of product pages. Everything is more or less clear with category pages — they are usually subject to the traditional on-page SEO approach.

Step 10: Consider Using a Third-Party SEO Plugin
Lots of verbs, nouns, and adjectives can help both the user and Googlebot to understand the context while giving you the opportunity to work in some long-tail keyword variations. https://hub.docker.com/u/antbomber47/ Since people that are visually impaired use screen readers to help them out, a natural description helps them understand images too. Images not only give context to your content, but they also let Google understand the meaning of a page. Again make sure you take advantage of these copywriting tips to attract as many conversions as possible from the SERPS. This really helps Google, and your customers, understand what this page is about. It’s easy for a page to have multiple URLs pointing to it, which cause duplicate content.
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