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1.
- Digital Revolution: The change from analog and mechanical technology (old technology) to digital technology, which is what we use today.
- Digital Transformation: The big change from using old ways to new digitalized ways. For example, studying with tablets instead of books.
2. The main advantage of using social media in a company is keeping customers up to date on everything and it can also teach the company what it's clients need are.
3. Etisalat is a company that uses social media.
4. Etisalat works on personalizing their brand by providing offers for customers. They also reply to their customer's needs on social media. It is beneficial to them and to their customers because it is advertisement for them and an easy life for customers. They also tend to advertise most of their products on social media to their followers.
PART 2 -------------------------------------------------------------------------------------------------------------
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- Passive social media presence is using the content that is made by customers to analyze issues with the companie's product and not having to do surveys or data mining.
- Active social media presence is being active on social media, interacting with customers, making the content about the customers and listening to their suggestions.
3.
- Apple Inc. is a company that has had both passive and active social media presence in the past.
* Passive presence: Apple has had passive social presence when the iphone 6 ''bend test'' was popular on social media and the company has addressed that issue without being active on social media or surveying their customers.
* Active presence: Apple has and is having an active social presence in twitter @AppleSupport. They have an active customer support system from 5am to 8pm pacific time.
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