Notes

International SEO
Content
Personalisation and Insights from Data Going Global: 6 Steps to Succeed in Global SEO Site speed and mobile optimization
The user reported an 800% click increase after adding relevant internal links to a page that was struggling with traffic. When you find a keyword you’re happy with, it’s time to start looking at your competition. If I were creating an SEO strategy for Marketing Hub in today’s search landscape, the “People also ask” box is probably where I’d start for keyword and content ideas, and not the head term itself. I will walk you through a basic SEO strategy I would use to start a site in 2024 for the first time. Later, below, I’ll cover a more sophisticated SEO content strategy that has generated millions of organic traffic visits for the HubSpot blog.
Personalisation and Insights from Data
However, challenges arise from technical setup and maintenance complexity, as well as potential SEO alignment issues with subdomains. Find out what local users are searching for and adapt your keywords to fit local search patterns. For example, Mother’s Day in the US is on a completely different date from Mother’s Day in the UK. This means that users in both countries will be looking for Mother’s Day gifts in different months of the year. Website localization goes beyond translation, fully adapting your site to the language and culture of diverse target markets.
Going Global: 6 Steps to Succeed in Global SEO
Google Keyword Planner is a foundational tool in the toolkit of any SEO professional. Tailored for advertisers, it provides keyword suggestions, search volume, and cost estimates for AdWords campaigns. Its extensive database and integration with the Google ecosystem make it invaluable for understanding search behaviors. While it’s a free tool, accessing the most detailed data often requires an active Google Ads campaign. In Europe, Google adapted its operations to respect the “Right to be Forgotten,” a byproduct of the GDPR.
Crafting a robust content plan for International SEO isn’t just about visibility; it’s about creating meaningful engagements, building trust, and fostering relationships that transcend borders. Focus on keywords and variations that apply to your business and will drive conversions and promote your local ranking. This helps search engines like Google understand the structure of your site and provide the right content to users based on their language preferences. Any discussion of SEO global considerations will quickly see the word ‘hreflang’ pop up.
Site speed and mobile optimization

There are also large multi-discipline conferences that cover a wide range of digital marketing topics, including Moz Con, State of Search, INBOUND, and the Growth Marketing Summit. The plugin helps with automatic translation of content and URLs, metadata translation and delivers superior quality translations. This is especially useful when content is similar across language versions or when a single page can be accessed through multiple different URLs.
However, you choose to compress your media, keeping files in the kilobytes (KB) range is a good rule of thumb. Your blog should be a trove of information for your prospective customers. That means not every blog post or web page you create needs to belong to a topic cluster. There's also value in writing about tangential topics your customers care about. “As an internal linking software founder, I might be biased, but I can confidently say that in 2024, internal linking remains a pillar of effective SEO strategies," says Mehic.
Google is pretty smart and it can often figure out these details by itself. When it comes to creating content for each language/location that you’re targeting, translating your existing content is obviously the largest task. However, translating content isn’t the only part of creating a local site. If you've done any research on SEO, you probably know that keyword research is a vital way to create and optimize content so it ranks on Google. This is no different in other regions where English or your website's language might not be as smoothly translated.
Aside from achieving those two goals, internal linking can garner significant results in other areas. “I've seen so many websites find success after improving their internal linking strategy that they neglected for years,” says Mehic. In addition to describing what the image contains, you should include your keyword in the alt text to give you a better chance of ranking. I recommend using a tool to help you find potential keywords, such as Ahrefs or Semrush.
Now that you’ve done some translation, it’s time to work on localization. This setup offers a clear signal to users and search engines about the intended audience of a specific subdomain. Even if you have perfectly translated content, tailored to your target audience’s search intent, your reach will be limited if you don’t also adapt your website’s visuals and UI elements. Optimizing your website’s content and navigation menu for international users is essential to achieve this. This includes translating your content into different languages, adding language switchers, and adapting your website to suit local culture and regional preferences.
In that case, you should understand that Japanese people might search for “炊飯器” (rice cooker) more frequently than other kitchen appliances. https://sovren.media/u/familypencil99/ Ideally, you would plan your multilingual strategy when you’re building your WordPress website. Preparing an effective multilingual SEO strategy involves several key steps.
Such an endorsement would not only boost your site’s credibility among French readers but also signal to search engines like Google that your content holds authority within the French digital space. Local backlinks, or backlinks from websites within the targeted region, are of paramount importance. Acquiring a backlink from a prominent industry website in Spain, for example, is an SEO indicator that your content holds significance and relevance for the Spanish audience. One of the hallmarks of successful international brands is their ability to adapt.
Website: https://sovren.media/u/familypencil99/