Notes

How to increase website traffic: 6 ways to attract visitors
Content
What’s the Differences Between On-Page and Off-Page SEO? Clarify the Roles of UX and UI in Web Design Tech SEO (Make your site 55% faster for users.)
On Facebook, posts with videos receive 400 percent more engagement than text-only posts. For TikTok, hashtags are everything — adding hashtags to videos can help you reach a wider audience and lead to increased engagement. We use social media to learn from our customers and community about how we can improve their experience. It may be a bit intimidating to respond publicly, but if you provide great service, your customers will love you for it. An average of 54 percent of people between the ages of 18 to 54 view brands more favorably if they respond to customer service requests on social media.
What’s the Differences Between On-Page and Off-Page SEO?
Nathan Apodaca’s original TikTok video included him sipping Ocean Spray cranberry juice while skateboarding and listening to “Dreams” by Fleetwood Mac. Besides reacting to others' Chipotle-related TikTok content, the brand posts TikToks of their menu items, recipes, people enjoying their food, their restaurants, and more. The blog is on-brand, and all articles relate to the travel technology company’s goal and mission of boosting brand awareness and gaining customers. Glossier’s Instagram account is on-brand and complements the rest of its marketing content.
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Clarify the Roles of UX and UI in Web Design
Engagement is great for an ego boost, but it’s also important to monitor how that engagement impacts your business. Twitter has lost approximately 32 million users since Elon Musk purchased the platform in 2022. That’s one of the main reasons that 60% of marketers consider content as 'very important' or 'extremely important' to their overall strategy. https://www.webwiki.co.uk/#toc-1 Even if you’re an SEO whiz kid and have the basics down, it’s worth sticking around. Longer durations often indicate that visitors find your site valuable and engaging.
A great way to do this is to include entertaining optical illusion images and guessing game images where the user will need to click a button to add their answer. Generally speaking, shorter content is almost always the better way to go to keep users from getting information overload which will discourage user engagement. However, there are reasons long-form content is preferred such as with sales letters and for SEO optimization.
Tech SEO (Make your site 55% faster for users.)
Analyzing competitor content is a smart way to generate fresh business content ideas. Knowing what your audience cares about allows you to tailor your topics and writing style to better engage them. Additionally, pay attention to the comments and feedback on your existing content.
Not only are you expected to put out fresh content regularly, but also to always be “on” for your followers. And timeliness is a tall order when you’re strapped for resources or are part of a small team. While some brands might want to look into third-party competitor analysis tools to dig deeper into their competitors’ numbers, you can learn a lot from a simple review of your competitors’ social presence. Coming up with a content strategy might seem like a lot of legwork, but it all really boils down to your goals.
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