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Learn about Multilingual SEO from Team Yoast
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Why’s multilingual SEO important? Getting Started With SEO Languages
Offering your WordPress site in multiple languages is a great way to help you reach more people in search engines and on social media. Better yet, it also provides a better experience for any existing multilingual visitors to your site because they’ll be able to choose their preferred languages while browsing. Hreflang is the technical implementation you’ll need to put in place if you’re offering your content in multiple languages. Simply put, you’ll tell Google which result to show to whom in the search engines.
Why’s multilingual SEO important?
If you are a developer, you can read more about manually translating slugs for custom post type archives in our Developers Information section. To translate URL slugs with WPML, you need to install and activate WPML and String Translation. WebFX’s team of over 500 experts drives impressive client results with our SEO services, and we’d love to do the same for you.
Once you open up the translation editor, you’ll see an interface that looks a lot like the regular WordPress Customizer. Offering your WordPress site in multiple languages is a great way to help you reach more people in search engines and on social media. We’ll assume you already have WPML installed and activated on your site. This attribute tells Google the language & geo-targeting for that particular page.
Getting Started With SEO Languages
Bidirectional hreflang tags establish a two-way relationship between different language versions of the same page. They explicitly indicate that the current page is an alternate version of another page and vice versa. Implementing hreflang correctly can mean the difference between reaching your target audience or getting lost in the internet abyss. While hreflang tags might appear simple, the truth is that many people struggle with when and how to implement them. This struggle can cost you the opportunity to connect with your intended audience. Weglot creates language subdirectories to help avoid duplicate content penalties.
The Basics of International SEO
The goal of this exercise is to identify the primary keywords for each language, just as you have for your native language. If it’s not already obvious which languages you need to serve your customer base, then the answers likely lie within your analytics data and customer feedback. https://www.bitsdujour.com/profiles/qSYGzY Dig into highly trafficked yet under-converting regions, or have a look at what localized languages your competitors have already implemented. We won’t dive any further into market opportunity analysis, and instead keep the focus on SEO. Starting with which languages you'd like to translate your content into is certainly a good place to start. For example, product URLs for "U.S. English" were ranking in Google.co.uk, which led UK-based customers to pages in U.S. dollars, creating a poor user experience.
WPML gives you the option to automatically add a language switcher as a sidebar widget, in your navigation menu, or display as a list. WPML makes it straightforward to set up a multilingual website under one WordPress installation. Its setup process is easy, letting you quickly choose languages for your site and start translating your content. WPML translates over 40 languages and allows you to edit language variants with their built in editor. You also have the option to organize different content in directories under the same domain, sub-domains or in different domains entirely. Polylang is a powerful plugin that you can use to easily and quickly create a multilingual WordPress website.
TranslatePress works out of the box with any theme or plugin, including WooCommerce and page builders. Besides standard text, the plugin lets you translate things like images, sliders, popups, forms & more. To select a language, you can add a language switcher widget to your website. Polylang uses subdirectories, subdomains or separate domains to manage translations.

Therefore, a high-quality multilingual site can offer potential customers a sense of familiarity so that you can gain their trust. We’re here to help with a breakdown of multilingual benefits, WordPress plugins to make the job easier and best practices to help your site get noticed. If you set up Google Translate, TranslatePress will automatically pre-fill the translations with those from Google Translate. Once you’ve activated the plugin, you’ll be directed to its settings page. Alternatively, you can access the plugin by clicking on Settings → TranslatePress in your dashboard. Whether you want to translate your website manually or use a program, you’ll still have to install a translation plugin.
Weglot will work with all WordPress themes (and plugins), so you can use any configuration that fits your needs. But for the purposes of this demonstration, we decided to go with the Bridge theme for its ease of use and sheer power. To demonstrate how to create a multilingual WordPress site, we’ve spun up a brand new test site using Qode’s Bridge WordPress theme. Handling this process manually can be both time consuming and tricky – and usually requires the help of a developer – which is why Weglot manages this for you. TranslatePress and its SEO Pack add-on are built with all of these WordPress multilingual SEO best practices in mind. Or, if you’ve already added your site to Google Search Console, you can head straight to your International Targeting report.
So you’ll need to conduct keyword research for the language and location you’re targeting. http://delphi.larsbo.org/user/potfeet3 Multilingual SEO involves the process of optimizing a website’s content for different audiences who speak various many languages. This is specifically important for businesses that want to reach a wider global audience.
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