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How To Make A Multilingual Website: Step-By-Step Guide
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How to get started with SEO: Getting your website on search engines Pick the Right URL Structure For Different Languages Use keywords that are relevant in other languages
Knowing what marketing has been done in the past, where things stand currently, and—most importantly—where you want to go is critical at this juncture and overall for any digital marketing success plan. To translate your sitewide URL slugs (like the slugs for categories and tags), you can open the string translation interface (pictured above). When you wrote your original content, you probably performed some keyword research to discover the keywords that people are searching for. This is because you want to match your content to the phrases that people are actually using.

How to get started with SEO: Getting your website on search engines
Unfortunately, the process requires more technical knowledge and is somewhat complex. https://sovren.media/u/puffinbean1/ A subdirectory or subdomain is often favored by Google when it comes to multilingual SEO best practices because Google recommends using dedicated URLs’ that include a language indicator. Let a native speaker read through your adapted content to ensure there aren’t any awkward mistakes that could be avoided. Unfortunately, Google Translate might not pick up on this subtlety, and you’ll quickly lose points with your customers there. https://bikeindex.org/users/hooknet2 Elementor is the leading website builder platform for professionals on WordPress.
Pick the Right URL Structure For Different Languages
Each package has similar specifications, only distinguished in the number of translations it says. Acquiring backlinks from high-quality websites in each target language is crucial for boosting your website’s authority and credibility in the eyes of search engines. This blog post will walk you through the five crucial steps to creating a successful SEO search marketing strategy.
To easily get started with a multilingual WordPress site, you can use the free TranslatePress plugin at WordPress.org and follow this guide. However, you also have the ability to move this language switcher to a different location and/or change how it works. For example, you could add it to your main navigation menu and only show the language name (instead of also showing a flag).

So, using multiple language SEO for your website is an essential part of your marketing strategy with more than 15 languages used by approximately 2 billion+ digital users. Regardless of how big or complex your website is, WPML organizes your hreflang attributes and makes sure search engines can easily find them. Some elements like the image alt text, meta titles, and meta descriptions are also used by search engines to better understand your website and the content present on it. That’s why it is important to ensure you are also translating all these elements along with the rest of the content on your website. Many websites automatically redirect users to their version of their local website even when they try to look up the main website. While it may make sense in a handful of cases, it actually has a number of downsides.
After all, when you go global, you’ll be managing multiple markets with different requirements. If you found this post helpful, please check out our YouTube channel, where we constantly upload short & easy-to-follow video tutorials. You can also follow us on Facebook and Twitter to be the first to know each time we post. This is once again possible through the SEO Pack add-on, which lets you translate any meta information. So, go to the page you want to edit while logged into your WordPress admin account. Select the string you want to edit from the Meta Information section in the left panel and start translating.
Translating your site can also boost your visibility in other ways because you’ll be able to reach new people on social media, as well. Click it, type in your translation for the custom post type slug, and hit Save again. Check the box to enable custom post type and taxonomy slug translations. You can manage your SEO entirely in-house if you choose, but you should only do so if you already possess an extensive familiarity with it and feel confident that you can drive results.
This can greatly help improve go-to-market time for scaling content and localization. Putting these local SEO strategies into action for each target market isn’t just about fancy footwork for search engines. It actually makes your website much more visible to local customers searching for what you offer. So, if someone in Paris is looking for a bakery, and your bakery has a perfectly optimized local SEO presence, you’re much more likely to show up in their search results.
If you want to reach out to new customers, digital marketing is a great way to do so. But if your website is only available in one language, then you’re missing out on opportunities. But what if you could use that same sense of wonder in your marketing?
We’ll assume you already have WPML installed and activated on your site. If you’re a first time WPML user and need more information on the setup process, check out our Getting Started Guide. By now, you know what the main advantage of translating your WooCommerce site is – reaching a larger audience and tapping into the global marketplace. The good news is that translating a WooCommerce site with advanced features is simpler than it sounds. With WPML and the WooCommerce Multilingual add-on, you can easily translate all the elements of your e-commerce site, offer your products in different currencies, and more.
To improve language consistency, you can install Lingotek Translation, a plugin to manage the translation process, as an addon of Polylang. WPML proves that building a multilingual site is simple - so long as you have the right tools for the job. Thanks to the Translate Everything mode, you can automatically translate your entire site in minutes. Multilingual sites used to involve a complex development process and hiring someone to translate web pages into other languages manually. A study found that 42% of online consumers never make a purchase in a language other than their own. These consumers also are skeptical about making online purchases on a site with translation mistakes.
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