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Ecommerce SEO Guide: How to Drive Organic Traffic and Revenue
Content
Why is ecommerce SEO important? Structure pages around keywords
By conducting thorough keyword research and learning from your competitors, you can get your SEO strategy off to a strong start. You can then optimize your product pages to help them rank higher in search engines, using techniques such as snippets and breadcrumbs. Finally, you can increase key metrics, including session duration and number of pages visited, with an effective content marketing strategy. When an external website links to your ecommerce store, search engines count that as an endorsement of your store’s content. Each external link will pass authority, relevancy, and trust to your site.
Why is ecommerce SEO important? https://sovren.media/u/workgroup61/
Analyze your potential competitors to see how they are doing with search engine optimization, content marketing, and paid advertising. The domain structure of your website makes it easier (or harder) for visitors and search engines to find your content. The responsiveness of your website on mobile also matters to overall search rankings. As a result, it’s worth finding a content delivery network (CDN) capable of providing a top-tier website experience regardless of where users are. With an improved global user experience, you’re more likely to be seen as a global player in your market.
Did you know that businesses that effectively employ Topic Cluster Strategy experience a staggering 97% increase in their organic search traffic? In the past, we’ve told you how to get your first sale from your new ecommerce website. As I mentioned at the beginning, these SEO KPIs are often termed “vanity metrics” when they’re the only KPIs being tracked. However, for this to happen, you need to create valuable content that educates and contains most of the elements we mentioned when creating blog posts.
Structure pages around keywords
Once you are done tagging your product, download the piece of Schema code, and add it to the code on your website. If your website is custom-built, it’s likely you will need to implement Schema manually or ask your developers to automate the process. If you need detailed information on how to create perfectly polished SEO-friendly pages, do not miss this comprehensive guide on landing page optimization. The homepage lets you choose a category (Men), a subcategory (Shoes), and a sub-subcategory (Lifestyle) by not even clicking but hovering. All reviews are edited and fact-checked internally before publication.

Seed keywords are short, broad terms that describe your main product categories. For example, if you sell smartphones, seed keywords could be "smartphone," "mobile phone," or "cell phone." Optimizing your ecommerce site for mobile is a must for your SEO strategy, as mobile devices generate about half of all global website traffic and 41% of web traffic. Google has an entire database of product-related structured data for shipping information, offers, pricing, and product availability — really anything you need to sell your products. http://historydb.date/index.php?title=abildtrupbrix8684 You can simply copy and paste it into your site's schema markup, add your unique elements, and check if it's valid using the Rich Results Test.
Selecting a partner with in-country marketing localization expertise will help lighten the load on your internal resources. And it will also provide critical insight to help make your international expansion successful. International on-page SEO includes keyword research, key page identification, keyword-to-key-page mapping, and translation/integration of key terms into body content and metadata. We’re here to help in-house marketing teams overcome the challenges of implementing an effective international eCommerce SEO strategy. Reach out to discover what a custom SEO strategy might look like for your eCommerce brand.
That’s why, you should develop targeted content for every product or concern to cover more search intents and target keywords. If you’re writing your e-commerce content clearly and using good grammar, your website is now better optimized. When you have more backlinks to your website, Google automatically trusts your site more and this increases your chances of ranking higher in the search results.

It can be assumed that a website that posted a new article last week or updated a five-year-old post with new information will be more relevant than a site with no changes in months. After listening, you might notice a few questions or concerns about your products. Use your market research and create a buyer’s guide that addresses those questions. These types of sites serve as directories to connect shoppers with ecommerce stores. Finding them is easier than you might think, but getting on the list might require some luck and your inner salesperson. Customer reviews are another way to add related content and keywords to product pages.
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