Notes

Getting Started Guide
Find out how to achieve ROI and business outcomes with a documented digital marketing success plan. https://fewpal.com/post/1694227_https-dvmagic-online-projects-seo-marketing-addressing-these-issues-improves-the.html With the SEO Pack add-on, TranslatePress will help you easily implement key SEO content translation and multilingual SEO best practices. First, make sure you’ve set your SEO title and meta description for the original language of your content using your SEO plugin of choice. You have one English-language version that targets shoppers in the USA and then a Spanish-language version that targets shoppers in Spain. Well, if you translate your original English article into Spanish, you just increased your pool of potential visitors by 20%, all without creating any “new” content.
The survey was conducted across 29 countries from Asia to Europe and North & South America. In the case of Canada, NIVEA have elected to use subdirectories that drill down further – this enables them to offer their website in two languages. Keep in mind, you can easily add or remove languages later if you need. For instance, a US-based business may want to reach a UK-based audience. It even creates a dedicated URL for each language to help search engines direct visitors to the most appropriate version of your page.
Target Languages: Defining Your Audience
It has a lot of great features that allow you to translate the entirety of a website. WPML lets you install multiple languages in one WordPress installation so no subdomains are needed. It also features a great user interface and allows users with little coding experience to quickly get their multilingual website set up.
Use keywords that are relevant in other languages
Similarly, multilingual SEO is the practice of serving optimized website content in different languages. This comes in handy if you’ve translated your site into the language in question and you want to ensure that relevant users are exposed to this version of your site. Pro Tip Many translation plugins integrate directly with professional translation services, making it easier to order and manage translations directly within your WordPress dashboard. Ahrefs and Semrush are great tools that can help you find out the search volume of your desired keywords in different languages. Multilingual SEO, being a language-led approach, is also a simpler strategy than a country-led approach, allowing for greater flexibility and expansion over time.


For example, right now we’re translating a landing page built with the Elementor page builder. There are a lot of moving parts to your WordPress site and it can be tough to find a tool that makes it easy to translate all of them. TranslatePress is available for free at WordPress.org and you’ll be able to follow most of this tutorial with just the free version.
In the past few years, language translation technology has made some serious strides and as a result, tools like Google Translate have seen stark improvements. https://www.metooo.it/u/678ff71cf13b0811e9585229 However, there is still some time (a few years, maybe) left before these tools can effectively translate content that is fit for marketing. This means, when you update an element on one version of your website, it will automatically get updated on all the different versions of your website.
All major search engines support hreflang, including Google, Bing, Yahoo, Yandex, and Baidu. Irrespective, this attribute still benefits your website's visibility & accessibility. Hreflang tags help avoid confusion between pages with similar content targeted to different geographical locations & languages. Weglot is an all-in-one translation solution that takes care of every part of the usual issues related to going multilingual. One of its USPs is that you can translate your website without the need for a developer, this is also echoed when it comes to editing your language switcher. This can easily be styled to suit the look of your website in a few clicks within the Weglot tab in your WordPress dashboard.
You can gain access to a much larger audience with just a few easy steps. Google Language Translator is one of the most popular website translation services providers. It translates everything from posts and pages to categories and tags. Upgrade to the paid version to translate metadata, manually correct translations, integrate with WooCommerce, and get live chat support. TranslatePress uses a visual translation interface, so you can see your changes in real time. It supports both manual and automatic translation (through Google Translate or DeepL).
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