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How To Generate Sales with SEO: The Ultimate Guide to Ecommerce SEO
So rather than just stealing your main competitor’s keywords, you can steal ALL of your competitors keywords for your content. But it’s highly unlikely this keyword would deliver any significant uplift in sales revenue. The results shown from both tools let us see neither tool is 100% correct. You should always search with both tools and see what results they give you. https://doodleordie.com/profile/ramieplane01 If you click on the keyword difficulty percentage, you will see the top 10 pages that rank for it with their respective domain strength.
What are some strategies to drive more traffic and sales through eCommerce SEO?
A large chunk of the digital world use a mobile so you’ll need to check when optimizing your site that you keep this in mind. Showing your visitors what previous customers have said about your products is one of the most effective ways to lower their fears and doubts about shopping with you. So as well as being cautious about a product because of a poor quality image, if you don’t include all the information they need, people will also be hesitant to buy. Along with great product photography, having great product descriptions allow customers to understand what a product is and what it does. Some ecommerce site owners that sell wholesale products may just show the retailer’s photos, which in many cases aren’t high-quality. For this reason, ecommerce stores must show the highest-quality pictures they can.
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Conduct keyword research
This will determine which products might be well-received – and which ones won’t. This step will also provide key insight on how to drive traffic to your site via organic and paid digital marketing, once you’ve localized and launched your market-specific eCommerce website. In countries where English is not the native language, keyword research will let you identify the terms customers use when searching for products like yours. It will also help you target keywords that resonate most with international audiences while avoiding any sensitive phrases.

There are several SEO techniques you can utilize to optimize your website for international currencies. SEO isn’t as cut and dry as pay-per-click (PPC) — you can’t immediately calculate ROI after a day of ad spend. If an item is temporarily unavailable, removing the page is not an option — it will drop out of search and you’ll have to re-rank it when the item is back in stock. If you don’t already have a presence on popular social media platforms like Facebook and Instagram, you’re missing out on entire societies worth of shoppers.
However, keyword research for e-commerce has significantly evolved beyond traditional metrics like keyword difficulty and density. Today, it’s essential to center your strategy around your target audience’s needs and the nuances of search engines. Without search engine optimization (SEO), your e-commerce website might stay invisible to potential customers, limiting your sales and growth potential. However, implementing the right SEO strategy can improve your website’s visibility, drive more visitors and convert them into loyal customers. In this article, I share five powerful e-commerce SEO tips to help you do that. Social media marketing can also help you improve customer retention and encourage repeat purchases by providing them with long-term value.
To make matters worse, they were struggling to rank for long tail keywords as well. Say you wanted to rank #1 for the keyword “gymnastic rings” According to Ahrefs, that keyword has 3,700 searches a month in the United States. Simply put if you’re not taking SEO for ecommerce seriously- you’re losing money. To enable this feature for your Shopify store, add a new language in your store settings.
A high search volume on search engines means users search for the term. However, it may also mean that there's lots of competition when ranking that same keyword. Studies show sites ranking #1 for a keyword can expect to receive over 30% of overall clicks for that term. By claiming those coveted top spots for your most valuable keywords, you gain direct access to massive growth potential from high-converting organic traffic. As you can see, optimizing e-commerce SEO is one of the most essential aspects of running a successful online business. SEO for e-commerce websites must have excellent and relevant content, have a user-friendly page layout on computers and phones, and have a site that leads to a good user experience.
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