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9 Things To Optimize On An Ecommerce Site To Drive Sales
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Why is ecommerce SEO important? Structure pages around keywords Enhance pages with structured data markup
Use content management systems to easily share content with your brand identifiers across your online store. Upselling is a great way to increase revenue and build long-term relationships with your customers. It’s effective because it’s mostly selling to a customer base you already know and know you. The better you can understand customers, the more effectively you reach and engage them. And a positive experience will keep customers coming back for your products again and again.
Why is ecommerce SEO important?
First, Google’s robots look at things like meta title tags to better understand what a page is about. They also use metadata for directions when indexing your website for SERPs. Underusing or misusing meta tags can be catastrophic for your ranking potential. High organic traffic with a low conversion rate is just as valuable as low organic traffic with high conversion rates (in most cases).
There is no doubt that SEO tactics are extremely beneficial for e-commerce stores. Best practices are to keep your URLs simple, use relevant keywords, and always hyphenate your slugs. Micro-influencers have engaged niche audiences perfect for Ecommerce promos. In the example above, I’ve used a few bike-related seed words and got over a thousand autocomplete ecommerce suggestions.
Structure pages around keywords
Some eCommerce sites suffer from disorganised category structure that makes it difficult for shoppers to find the right products. With the above research process, you’ll have a laser-targeted list of keyword opportunities to guide your SEO efforts. You can track rankings manually or in a much better way using automated tools like SEMrush, Moz or Search Console as well.
Enhance pages with structured data markup
Create a fast-loading website and blog content that both algorithms and customers love. Learn how to rank on Google and get found faster with our Ecommerce SEO checklist. This might involve creating long and in-depth posts, or concentrating on content forms that are proven to attract plenty of external links. According to a study by BuzzSumo, 75 percent of all online content gets zero links, while some types of content are greatly preferred. Popular options for backlinks include list posts, quizzes, videos, infographics, and how-to articles.
Your store may have some pages unintentionally deindexed, which can cause an abrupt decrease in organic search traffic and not to mention sales. But trust me, in time this tool will pay for itself with how much of an advantage it will create for your organic rankings. Whether it be a sneak peek of their data or a look at the ways they create their blog posts, seeing the practices and process of people in the same industry can be very valuable.
Once you have the definitive list of sites, you need to start outreaching. Then just take each link, open them in your browse and try to see how your competitor got these links so you can replicate it. https://shapshare.com/forestjaguar0 As a rule of thumb, sites with a Domain Rating over 60 and pages with Page Rating over 40 are considered as high-quality. And instead of analysing every link from each competitor manually, sort them by Domain Rating and attack the more valuable links first. As you can see above, we could easily acquire links from Wopular.com, Yaelp.com and Usseek.com – and that is from only looking at 1 of the top 10 results.

When it comes to link building, there aren’t many easier ways than making a post on social media linking to one of your pages and letting others share it for you. As we’ve mentioned, Yoast SEO is a great option for WooCommerce stores. This extension adds some useful features specifically designed for online stores, including rich ecommerce details for specific social media platforms. This can be useful if your products receive a lot of shares on social sites.
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