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International SEO: Benefits and Best Practices 2024
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How to use localization and internationalization to expand your global customer base Don’t get lost in translation Why is International SEO important?
A smart choice in market selection for SEO boosts visibility and engagement in specific areas. Costs can include translation services, professional SEO consultancy, technical website adjustments, and content creation. It's a scalable investment, often tailored to the specific needs and size of the business.
Discover the importance of multi-platform SEO in 2024, adapting strategies beyond Google to engage diverse audiences on platforms like Youtube, Tiktok and IG. The more local and relevant your network, the stronger your backlink profile is to your specific subdirectory. Tailoring your SEO strategy to international markets requires careful consideration of your company’s goals and target customers. If your content is the exact same on different international versions of your site, don’t expect good SEO results, even if you apply hreflang tags. When localiazing multilingual content, it’s key to make sure that your original content is “internationalized” from the start.
How to use localization and internationalization to expand your global customer base
It helps display your website to searchers from different countries, even if they speak other languages. I often see companies converting only the most important text while keeping other areas in a single language. Historically, SEOs preferred the ccTLD approach as Google used it to determine the site’s target location. However, according to 2017 observations by Eli Schwartz, this may no longer be the case. Google ranking factors don’t change from country to country, but how you set up, and grow your site to rank in a specific country does require a different approach. Alternatively, if you’re using an enterprise SEO platform like seoClarity, assess your traffic by country.
Don’t get lost in translation
For instance, a marketing slogan or a catchy phrase that works well in one language may not have the same impact when translated directly into another language. For example, if you’re shipping software as a service (SaaS) for managing social media accounts, you’d want to have content focused on different social media platforms in different markets, e.g. Competitor research can be done manually by looking at their website and social media accounts, or by using a tool like Semrush or Ahrefs to understand their SEO and link-building efforts. For example, the UAE has a mobile internet penetration rate of 95%, while in India only 32% of people report owning a smartphone at all. So your UAE and Indian versions of the website should approach mobile optimization differently. People in different markets have different user habits, which means they expect different things from the websites they visit.

You can also include examples, case studies, and references relevant to the target country. Stay proactive, adapt to changing search trends, and refine your search terms as your target markets evolve. https://molchanovonews.ru/user/cyclepisces08/ Contrary to broad terms, specific long-tail search terms capture the native audience’s intent more precisely. Incorporating a mix of both broad and specific search terms in your SEO strategy lets you maximize visibility and attract relevant traffic.

Managing them in the HTML code, though, makes it easier to change them if you need to. Finally, HTTP headers are a good option if the document in question doesn’t have HTML as such—say if it’s a PDF file. When conducting keyword research in a new language, it can be tempting to use machine translation tools to quickly translate your target keywords into the new language. An easy way to find out how people in a new market search is by looking at Google Ads Keyword Planner, which shows you the monthly search volume for various keywords and phrases.
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