Notes

SEO Starter Guide: The Basics Google Search Central Documentation
Expanding into international markets often involves creating content in multiple languages. Outsourcing content creation to native speakers can ensure high-quality translations that resonate with the local audience. Once all your local information is in place and verified for accuracy, you can start the process of optimizing your content and external links for local relevance. For articles, this is relatively easy -- just be sure to include the name of your city, region or neighborhood in your blog titles and make sure the content is relevant to your location.
Learn who you’re targeting
There are several ways to get started in digital marketing, even if you have no experience. In 2016, local results will be more important to users than ever—which means they’re even more valuable to rank for. For example, if you own and link equity cannot be passed across the German and French versions of your site. This strategy can significantly enhance your local search ranking, making it easier for potential customers in your area to find you. If you're just getting started with SEO, you can discover 12 quick, easy SEO tips here.
Book a call with one of our localization specialists and get a tailored consultation that can guide you on your localization path. Now that you’ve got all that structure and strategy out of the way, time for the fun part of actually localizing your content. This uses the same generic host site (.com, for example), and uses subfolders to create a network of languages within that site. It’s the easiest to maintain and will give you an easy way to target individual countries and languages just by creating new subfolders. The first step in crafting an international SEO strategy is to work out which regions and languages you might want to target. As I’m sure you know, Google dominates the global search engine market share with a 92.2% market share, and its nearest competitor Bing clocking in with a 3.4% share.

Link building
Less expensive than most of its counterparts, Moz Local will ensure your business listing has been verified on Google and Facebook and distribute your listing across the search ecosystem. Google considers content shared on social media more important now than ever before. Our local SEO team has been doing this for many years in an ever-changing digital landscape so we know how to get you results. There is no magic here, just hard work and a proven local SEO strategy that gets results. Top social platforms include YouTube, Facebook, TikTok, Instagram, WhatsApp, Pinterest, LinkedIn, Snapchat and X (formerly Twitter). New platforms, such as BeReal and Poparazzi, are entering the market regularly.
Build your keyword map
Whitespark offers local listing management, recommends where to list your business, examines your competition, and robustly builds and monitors your citation growth for better local search rankings. Most business owners and managers are somewhat surprised to learn half of those who conduct local online searches on their smartphone ventured out to a nearby brick-and-mortar store the same day of the search. https://chiroqchi24.ru/user/woolpalm2/ Slightly more than one-third of those who conducted such a local search on a traditional computer or tablet went to a brick-and-mortar store on the day the search was conducted. Nearly 20% of localized searches on mobile devices resulted in a sale on that day. When a user turns to Google to find information about a local business, he or she is likely to search for the specific product or service desired along with a local identifier. As an example, if a man in Rochester needs a haircut, he is unlikely to simply type “haircut” or “barber” into Google’s search engine.
To have a successful PPC ad, you must create a landing page relevant to your ad. http://old.pscontrol.ru/user/neckfarmer3/ If you’re running an ad for the keyword “wedding planners in Los Angeles,” your ad text and landing page should focus solely on your wedding planning services. Keeping your ad focused enables you to deliver a more relevant ad experience, which can help your ad get a better spot in search results. Many searchers are looking for ads specific to their geographic location, so you can help your business reach these leads by creating locally relevant ads.
You'll be able to see what's going right, but perhaps more importantly, you can see if your customers have feedback that can be addressed. Businesses responding to reviews (and doing so fast) come across as more customer-oriented and caring. Naturally, the search engine will want to promote them over companies that do not make such an impression. Setting up and claiming locations only takes a few minutes and allows businesses to view and edit location details, add photos, and review the engagement and performance of their Apple Maps locations. The easiest way to explain how local search works vs. organic results is by an example.
Website: http://old.pscontrol.ru/user/neckfarmer3/