Notes

What Are SEO KPIs? +5 SEO Metrics to Track
One SEO strategy that will be even more popular in 2023 is using AI to write your content. However, YouTube utilizes more user signals and engagements to rank YouTube videos. According to Google, your website is automatically eligible for Google Discover if it’s indexed and meets Discover’s content policies. Understanding what users want becomes super easy if you uncover the answers to the questions above. When people have a good experience on your website, they tend to stay longer, visit more pages, and revisit your website. With this information in hand, you will find potential issues and optimization opportunities for your website.
The Next Evolution in Organic Search: Generative Search Engines are Coming. Are you ready?
Google fields over 3.5 billion searches every day, which translates to more than 40,000 per second. Why should I consider the pricing and features when selecting an SEO package? Pricing and features are essential to ensure you get the best value for your investment.
Optimize website on-page SEO
When upgrading your article, you add and remove some content to your existing piece of content to make it stand out. An effective SEO growth strategy is imperative for any website striving to succeed. Then smartphones exploded onto the scene and we saw a massive shift to mobile search. If your content helps a user, they’re more likely to share your post on social media. Even the most well-conceived campaigns will fall flat if your website is a mess.
If Google can’t crawl your pages, they won’t be indexed, meaning they won’t show up in the search results. A wise SEO tip is to periodically check your most visited pages using the URL Inspection tool to identify indexing errors and ensure that your pages can be displayed correctly in search results. While this may only be a small ranking factor, HTTPS has become the internet standard. Sites that don’t use SSL certificates can expect to see warnings in Chrome, Firefox, and other browsers highlighting that the website connection is not secure. However, it is important to note that changing your permalink structure after posts go live can break all of your previous links.


You can create a landing page with a lead form that collects visitor email addresses in exchange for a free download of the content offer. One way that you can work to collect email addresses from new leads is by creating a valuable incentive. Email marketing enables you to get the word out about your new products and promotions while also driving traffic back to your website. You can continue to amplify your website marketing strategy with email marketing.
In conclusion, local SEO plays a pivotal role in driving growth for small businesses. It helps you connect with your local customers, build your online reputation, and ultimately, increase your bottom line. Remember, in the world of digital marketing, local is the new global. Participating in local events or hosting your own can provide numerous benefits for your local SEO. A well-structured website is easier for search engines to crawl and index, which can improve your local SEO performance. https://independent.academia.edu/KarlsenPeele1 This includes having a clear navigation, using header tags to highlight important content, and creating an XML sitemap.
To evaluate the competitiveness of a keyword, Ben simply looks at the top 10 results for a keyword appearing in Google. For example, if you have a dog blog, you could start to type “why do dogs _____” into Google. To do this, Debbie uses ahrefs to populate lists of keyword ideas related to her niche.
And here are 3 tools that can help you detect if the content on your site (produced by freelancers, for example) is being generated by AI tools. AI SEO tools have already been around for some time, but with the latest developments in AI we can expect this market to grow. Below, you can see the overall upward trend in organic growth that we’ve seen over the last 5 years. Of course, this won’t work for everyone, and success depends on your business and geographical location. Whenever you upload an image and insert it into a post or page, it creates a separate attachment page on which the image resides.
Additionally, search engines prioritize content that is informative, engaging, and valuable to users. This means creating content that answers your audience's questions, solves their problems, or entertains them. High-quality content is more likely to be shared, linked to, and referenced. There are plenty of activities carried out away from your website that help boost search rankings. Some key tactics include building backlinks from authoritative and relevant sites (which beef up your site’s authority).
Website: https://independent.academia.edu/KarlsenPeele1