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Multilingual SEO: How to leverage search for international expansion
Content
Translate URL Slugs with WPML 2. Translating the Site’s Structure (for CMS and Agency accounts) Step 5: Translate your content 📝
You create one post per language and Polylang will link them all together. There are a lot of great multilingual WordPress plugins that can help you accomplish your translation goals. This article will discuss a few of the leading plugins that use automatic machine translation to change the language of your entire website at the click of a button.
The hreflang attribute would ensure that searchers from different countries get the proper localized Spanish version. International SEO and multilingual optimization open up a world of marketing opportunities for your business while building meaningful relationships with diverse audiences. If this is on, visitors will be able to see and browse the site’s content in your secondary language once you publish it. https://www.askmeclassifieds.com/user/profile/1366157 Go ahead and use the keywords on which your competition is ranking to increase your chances of a higher SERP rank. But what if you could use that same sense of wonder in your marketing?
Translate URL Slugs with WPML

Words, imagery, and metaphors may carry different connotations in other countries, and references to popular culture or politics may not translate well. If in doubt, always work with a translator who is well-versed in both your target language and the needs of those who speak it. As with ccTLDs, this approach makes it easy to build separate sites for each of your target regions. You can use servers in different locations, and subdomains in general are simple to set up. Google’s Webmaster Tools enable you to target specific geographical areas.
2. Translating the Site’s Structure (for CMS and Agency accounts)
With the right knowledge, tools, and help, managing hreflang tags can be easy. Additionally, it’s easy to violate our second principle of hreflang tags by failing to employ bi-directional tags. You generally have three great options available to set up hreflang tags and implement them at scale. This is where we seek out internal perspectives from marketing, sales, ops, product, and other relevant teams and stakeholders—as well as from our customers or clients. Additionally, we’re doing external research to learn new insights or validate what we think when it comes to competitors, target audiences, and what the future opportunity forecasts or models out for us. Most quality keyword research tools already support keyword research in multiple languages.
Step 5: Translate your content 📝
However, you can only make that happen if you make it easy for people to find their preferred language. Out of the box, TranslatePress works with all of your WordPress site’s content, including content from your plugins or theme. In the Post Types Translation section, set your custom post type to Translatable – only show translated items and click Save. When we set to work on your SEO, we’ll go in with a solid, tried-and-true plan for earning you the highest ROI.
Search drives 68% of trackable traffic, far exceeding all other marketing channels–including display and social media. It’s no surprise that a well-planned search engine optimization (SEO) strategy is the key to online success. We recommend starting with translating the content and only then translating the site’s structure.
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