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This paper focuses on the underlying mechanisms of women's perceptions of persuasive visual health information.

In the image viewing process, a separation between the image producer and the image viewer occurs, and the connection between the two is fractured. This mixed method research included modal discourse analysis (coding based on visual grammar theory), an eye tracking experiment, a questionnaire survey, and in-depth semi-structured interviews. The interactive meanings of journalistic images related to the human papillomavirus (HPV) vaccine were identified through four sets of codes. In addition, the perceptions of female viewers were analyzed.

In the first set of stimuli, i.e., the infographic, the female participants focused most of their attention on information about the nine-valent HPV vaccine. An analysis of the interactive meaning of two sets of journalistic pictures, i.e., fictional pictures and nonfictional pictures, indicated that the image producers did not implement useful viewer involvement strategies to persuade viewers. Furthermore, female viewers focused their attention on the "similar other" during the viewing process, gazing at the patient the longest as the primary area of interest (AOI).

The study indicates that the current persuasive visual information about the HPV vaccine needs further improvement due to the high demand for information about HPV from the Chinese female audience.
The study indicates that the current persuasive visual information about the HPV vaccine needs further improvement due to the high demand for information about HPV from the Chinese female audience.
To develop tobacco control strategies by analyzing online tobacco marketing information in China.

Using web-crawler software, this study acquired 106,485 pieces of online tobacco marketing information published on 11 different Internet platforms including Weibo, WeChat, Baidu, etc., from January-June 2018. The data were used to investigate the characteristics and social networks of online tobacco marketing via content and social network analysis.

The total volume of online tobacco marketing during the study period was high, showing a positive trend. Of all the marketing subjects, those involving "flavor capsule", "Marlboro", and "Esse" were the most popular. The Weibo platform had the highest volume of online tobacco marketing information as well as the largest proportion of explicit marketing information. This was followed by other social media platforms such as Baidu Search, Baidu Tieba, and Xiaohongshu, where implicit marketing information predominated. The overall network structure of tobacco websito-related information. Lastly, the media and public should advocate associated policies and support Internet platform supervision.
Online tobacco marketing demonstrated high volumes and wide coverage, and an intertwined network, thereby creating major obstacles for tobacco control. To address this issue, the government should strengthen network supervision of tobacco marketing and revise its current regulations. check details Meanwhile, Internet platforms should improve self-regulation by comprehensively removing and blocking tobacco-related information. Lastly, the media and public should advocate associated policies and support Internet platform supervision.
People increasingly search for health information through the media and make decisions about their health based on these health stories. The mainstream media, including newspapers, are often the first source for the public to obtain health information. This study aims to assess the health stories reported in the
of
in 2019 with four tools of the Media Doctor Toolkit (MDT), which can be an effective tool to evaluate the quality of public health stories. Based on the results, we attempt to address the gap in media coverage in terms of reporting on public health issues, and promote media to display the image of medical staff objectively, both of which can improve relationship of doctors, nurses and patients.

A prospective quantitative analysis of the quality of health stories reported in the
of
from 1 February to September 31, 2019 was conducted. Forty-eight articles were collected and divided into four groups according to the MDT standards. Four rating tools were adapted from the MDT to assess tindings of this study also provide insight into problems in health reporting of
.
This study provides a description of the quality of health stories on People's Daily. The overall quality of People's Daily was fairly good, although there was a wide range of quality between groups. The health edition of People's Daily covers a wide range of health topics such as new medical methods, doctor-patient relationship, advanced nursing practice, lifestyle change of health promotion etc. which promote excellence in providing the latest health information, representing medical staff image, resolve the disharmonious factors in the relationship between doctors and patients, and creating a good medical environment for the public. The findings of this study also provide insight into problems in health reporting of People's Daily.
Social media has changed methods of communication in the medical profession. As part of a "doctor as communicator" strategy, Chinese medical professionals are actively embracing social media, which may have an impact on tense physician-patient relationships in China. This paper aims to examine a pattern of Internet access, Internet usage, and trust among Chinese medical professionals and further explores the reasons for these relationships on an individual level.

A web-based questionnaire was designed, based on a media literacy model, and was divided into 3 dimensions public information, general medical information, and specialty information. After a two-round pilot study, 1001 physicians were included. Additionally, 4 interviewees were chosen to participate in in-depth interviews and content analysis was performed. Data were analyzed using SPSS 25.0.

Findings showed that new media has become a major approach for medical professionals in China to retrieve and get access to various information. However, they still trust traditional media (
=1001,
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