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Why We Recommend WordPress for Multilingual Websites Instead of Using Redirects Based on Location, Make Sure Visitors can Easily Find How to Switch Languages
When creating content in a new language, use a keyword tool such as Moz to carry out research in the new language. Ideally, you will find both short and long-tail keywords that have low competition and consistently high search volume. The third option is to create a website that contains subdirectories. For instance, if you wanted to target users in Australia, you would create sitename.com/au/. It’s easy to set up new subdirectories and you can use Google’s Webmaster tools for geotargeting. It’s also a low-maintenance option because you will use only one hosting service.
Why We Recommend WordPress for Multilingual Websites
With that said, taking advantage of this opportunity is a daunting challenge, especially from a search engine optimization perspective. This is because optimizing a website to perform well in search engine results shown in different regions of the world, using different languages, is quite different from doing regular SEO. However, translating your website into multiple languages doesn’t immediately translate into good rankings. In fact, if you ignore multilingual SEO, your rankings could actually suffer. That’s why they choose to translate their website into a variety of languages.

Instead of Using Redirects Based on Location, Make Sure Visitors can Easily Find How to Switch Languages
Hreflang tags help avoid confusion between pages with similar content targeted to different geographical locations & languages. A lot of times, this is not necessary or too expensive for some companies. However, if you truly want to entice a new audience, you will have to generate content that appeals to them, their unique cultures, and the events and trends that are popular in that country. If visitors want to access the website in a particular language, they’ll just need to click on the corresponding flag or code. For the best multilingual SEO performance, you’ll want to translate each of these elements for every translated page of your site as well.
For instance, if the URL for the payments page of your website is mysite.com/payments, a customer searching the French version of your site should see it as mysite.com/paiements. This is helpful for both search engines and actual human visitors, as it makes it very clear that these are 2 versions of the same page, only in different languages. Once you have your list, search for the most accurate translations of those keywords in the target translation language(s). TranslatePress can help speed up this process with its automatic translation feature. But you still need to cross-check each page manually because machines cannot guarantee 100% accuracy when it comes to translation. If you happen to find any mistakes, simply go in and do a manual correction.
https://blogs.cornell.edu/advancedrevenuemanagement12/2012/03/28/department-store-industry/comment-page-10147/ Localization updates you'll look forward to
The way TranslatePress handles translations ensures that it can translate 100% of your site, including all the content from your theme and plugins. It lets you translate your site manually, with automatic machine translation powered by Google Translate and DeepL, or with a combination of both. That is, you can start with automatic translation and then go back and make manual edits. With all that going on, it’s easy for a few text strings to get lost in the shuffle (and not translated), especially when dealing with dynamic content (gettext). Obviously, it’s not good to have untranslated content floating around. Translating your WordPress site into different languages gives you a chance to start ranking in Google for queries in new languages.
https://www.webwiki.ch/#toc-1 Multilingual SEO is the next step to connecting with customers all over the world. By following the advice above and some patience, it’s possible to implement multilingual SEO for your website. However, you’ll only enjoy SEO success if you’re already following best SEO practices. In this article, we’ve covered how to ensure your multilingual site expansion aids, rather than hinders, your SEO in other regions.
For Google Translate, you’ll have to enter the API key (which you can get from your Google Cloud account). When you exceed that number, charges start at $20 per million characters. There are no monthly plans and you’re only billed based on your actual usage. TranslatePress also includes features to help you control your budget (or make sure you stay within the free plan).
In addition to these new SEO-focused translation capabilities, the SEO Pack add-on also helps you improve your site’s multilingual SEO in other ways, such as creating a multilingual XML sitemap. Because the SEO elements aren’t visible on the page, you’ll need to use the drop-down in the sidebar to manually select them. Then, you can edit their translations just like any other piece of content.
To build a site using this theme, no advanced coding skills are required, because BeTheme provides more than 650+ prebuilt sites that are ready to be installed. The actual installation process can be done in two ways, the first is through the WP and FTP dashboards. In this case, false is used, indicating that the new header should be added without replacing any existing header with the same name.
With the help of a WordPress translation plugin, it’s actually not that complicated to offer your site in multiple languages. And, whilst there are many multilingual plugins available, none are more user friendly and easy to integrate than Weglot. Even if you’re not interested in expanding your company’s reach to other countries, multilingual SEO can be beneficial. By optimizing your website for different languages and locales, you can attract more visitors from around the world—all without having to pay for international ads or hire translators.
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