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T-mobile uncarrier signature moves
1. Contract Elimination
2. JUMP! Program
3. Free International Roaming
4. Data Stash
5. Binge on
6. T-mobile ONE
7. Netflix on us
8. T-mobile Tuesdays
9. Scam Shield
10. 5G Leadership
FST Day 2
Customers Profiling
- concept of consumer types and categories
Consumer Type:
> Tech Enthusiast - latest; early adopters
> Budget Conscious - cost-effective; sensitive to pricing
> Business Professionals - reliable & high speed connectivity; Value features like conference calling
> Family Shared Plan - multiple users w/in household/family; shared data
notes:
> tmob plan: essential- 90$
Customer Profile:
> THINKER - (sigurista) process oriented, analytical, attentive to details, logical
> ENTERTAINER - charismatic, optimistic, humorous, sarcastic, self-centered
> FEELER - loyal, considered, indecisive
> CONTROLLER - straightforward, result driven, decision maker
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