Notes

Checklist: How to optimise your website content for SEO
It allows you to identify and analyze backlinks of competitors, giving you insights into effective local link-building strategies. This strategy involves reaching out to local influencers, bloggers, and industry websites, adapting your outreach to respect and reflect local customs and language. By acquiring links from locally relevant websites, you enhance your site’s relevance and credibility in that region. For example, a beauty brand might modify its product offerings and marketing messages to suit preferences in Asian markets, which could differ significantly from European or American markets. By catering to a global audience, you’re not limited to the confines of local searches. This global exposure can open up opportunities to enter and succeed in new markets, boost your credibility, and improve the overall share of search for your brand in Google Search.
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The sub-domain approach is a very clear way to communicate your local relevance to visitors because you can write the full country name, or whatever you want, at the beginning of the URL. When comparing search results, many people look at URLs to determine the trustworthiness of the page, so this has a big impact on click-through rates. Sub-directories can also invite visitors to view other regions, which you may not want for marketing reasons. If your pricing structure or product release dates vary significantly between countries, or you don’t want competitors to see where you’re expanding, you may not want this information so easily discovered.
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Therefore, international SEO is not complete unless you target every relevant city in your target country. Test each of your websites and URLs on the Google Mobile-Friendly Test tool. This will help you detect any issues users might face while visiting your site on their mobile devices. 60% of smartphone users directly contact a business from the search results. So optimizing your website for mobile users is crucial for international SEO success.

Be sure to consider these key aspects of any international ecommerce strategy. Shipping and logistics are chief among these problems for most businesses. In a worldwide survey of cross-border ecommerce professionals, navigating customs and cross-border logistics issues topped a list of the most common challenges. Set against this overall global growth, cross-border ecommerce is also expected to continue its rapid ascent, more than doubling the pace of global retail growth overall. By 2030, the global cross-border ecommerce market is projected to grow to $7.9 trillion—a ten-fold increase from 2021. For the options you give your US employees, you’ll need to get a US 409A valuation for your company from an independent specialist.
Make sure you eliminate duplicate pages by checking your pages are canonicalised. While Google has expressly stated that social media doesn’t factor into international SEO rankings, you can increase brand awareness and local influencer connections with a strong social media presence. You’ve possibly faced the daunting task of wading through a sea of SEO companies who all promise you the top spot on Google. A good example of a sub-domain rollout can be seen with larger e-commerce brands like Ugg (au.ugg.com, uk.ugg.com etc).
Hence, automatic redirection to different language versions of your site based on visitor location should never be done while doing international SEO. You should also regularly check all the properties in the Search Console (if you are using several country-specific domains) and fix any site issues that might be present. You should continue to optimize all your target domains because your competitors will also be working to beat your business.
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