Notes

Getting Started Guide
So, for your important pages, it’s worth spending a little time checking not just the words, but also the fit of those words on the page. To edit text, you can hover over the element that you want to translate on the preview of your site and click the blue pencil icon. You’ll now see a Weglot tab has been added to your WordPress dashboard. It’s not just the visible content of your WordPress website that Weglot detects and translates. All your metadata will also be translated and available to edit within your Weglot dashboard. Ok, this one isn’t a hard-and-fast rule, and we’re certainly not trying to say that automatic translation is always bad.
Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers. The same applies to multinational organizations and any enterprise shipping physical products to international clients. As you can see, there are a lot of great plugins that can help you create a multilingual WordPress website. Additionally, AI can help with keyword research and streamline content adaption for different markets’ search trends. Whether you want to change your WordPress website language in the backend dashboard or for your visitors on the front-end, WordPress makes the process about as painless as can be. Maybe we came into the process with our own goals, or maybe at this point, we’re starting from scratch. https://dvmagic.online
It gives you a complete snapshot of your site’s translation status and allows you to translate in any way you choose. WPML will collect for you everything that needs translation and is part of the content that you’re translating. If you turn this on, you’ll get 3000 word credits for free when auto-translating.
Perform Keyword Research in Destination Languages
However, you can still manually edit the translations needed where necessary – you can either make these edits yourself or you can hire a freelancer to go through and proofread your machine translations. Now, when you send a new page for translation and open the job in the Advanced Translation Editor, you’ll see the URL slug automatically translated. If you’ve read the first two chapters of our Marketing Manager’s SEO Guide, you’re familiar with what search engine optimization (SEO) is and why it’s helpful.


Google and other search engines need clear signs to find the different language versions of your site. Without them, you risk having your content overlooked or improperly indexed. This then allows search engines to index each language version properly, ensuring that users reach the right language version of your website. Having content that delights your users usually positively impacts your website’s conversion rate. Moreover, a delightful website experience also helps your website’s performance on the SERPs. With multilingual SEO practices, you can prepare your content in a language the local audience uses, boosting user experience.
So you’ll need to conduct keyword research for the language and location you’re targeting. Multilingual SEO involves the process of optimizing a website’s content for different audiences who speak various many languages. This is specifically important for businesses that want to reach a wider global audience.
The thing is, knowing what to focus on helps you by improving and raising your visibility by providing a better outlook of your website in regards to your targeted users. Considering the business goals and the areas of the globe that you want to reach is the main part of the Multilingual SEO strategy. Now that you know the problem, know the benefits of using the multi language SEO technique, and want to learn how to adapt the multiple-language SEO methods to your business website. Vi) Connecting with new audiences increases incoming traffic and, thus, increases your business’ sales too. So, influence the decisions of the target audience with lingual SEO and make them feel like they can relate to your brand and belong to its culture.
While you’re editing/adding your translations, remember that you want to optimize the translated content for both clarity and SEO. For example, you’ll want to make sure you include your focus keyword in the title of the post and ideally throughout the content. Once you have your basic WordPress site, you can follow the steps below to start offering it in multiple languages. Or, for a more detailed look, check out our full guide on how to create a multilingual WordPress website. However, if you want your website to be successful, it’s important to choose a platform that gives you flexibility when it comes to setting up translated content. Your website’s HTML markup needs to use hreflang attributes to help search engines easily find, index, and serve your translated content.
And the better the user experience, the longer users will stay browsing your site. This, in turn, will reduce your bounce rate and signal to Google that you’ve got great content. Search engine optimization is hard enough when you’re only trying to rank in one language.
The goal of this exercise is to identify the primary keywords for each language, just as you have for your native language. If it’s not already obvious which languages you need to serve your customer base, then the answers likely lie within your analytics data and customer feedback. Dig into highly trafficked yet under-converting regions, or have a look at what localized languages your competitors have already implemented. We won’t dive any further into market opportunity analysis, and instead keep the focus on SEO. Starting with which languages you'd like to translate your content into is certainly a good place to start. For example, product URLs for "U.S. English" were ranking in Google.co.uk, which led UK-based customers to pages in U.S. dollars, creating a poor user experience.
It’s easier than rolling out subfolders and pages on a different hosting setup. Enjoy streamlined integration with the world’s leading translation services. If you have a Multilingual CMS or Multilingual Agency account, you should always install WPML Multilingual CMS and WPML String Translation plugins.
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