Notes

How to Set & Achieve Realistic SEO Goals
Lokalise integrates seamlessly with popular CMS, content, and customer management tools that are already great at producing multilingual websites, like WordPress, Intercom, Contentful, and Zendesk Guide. A not widely known fact is that the language quality of the different versions of your site can affect each other. So if you’ve got one very low quality translated site it can bring down or hold back the rankings of its international equivalents, this is because Google looks at quality on a site level. This is a common way to separate sites with a two-letter code so that each language has a different domain name, such as yoursite.de, yoursite.es, or yoursite.com, based on the language. However, this option is mainly for targeting a specific country, rather than a language, and takes more maintenance/set-up. Once you’ve got an idea of which targeting strategy you’re going to go with, it’s time to decide on domain and URL structure.
A bunch of 10s: multilingual websites that get it right
If you solely operate in the UK, it’s probably in your best interest to have a '.co.uk' TLD, as you will perform better in UK searches. For global businesses wanting to target several countries, this method may not be viable. Although location-based search terms have far fewer search volumes, they carry a lot more intent and can deliver traffic to your site that has a greater chance of converting. Those searching locally are far more likely to be in the consideration or purchase stage of the buyer’s journey. Create campaigns using keywords with local intent to acquire quality traffic and keep the positions you’ve already gained.
Maximizing Local SEO for Your Business in 2024
You will also want to spend time optimizing your content and external links for local relevance. When setting up your GMB listing, you’ll have the option to enter multiple cities or postal codes that your business serves. In this comprehensive article, we’ll explore the importance of technical SEO in e-commerce and provide actionable tips on how to implement it effectively. Including location names and specific identifying features within landing pages’ meta titles will increase their chances of appearing higher in local search. This guide will walk you through some of the most common and effective improvements you can do on your site.
The results you’re shown are not a coincidence but a carefully calculated display of local businesses that have leveraged local SEO. As a second step, create an alert using Google Alerts to get email notifications whenever your brand name (or related keywords) are found online. The only difference is that you’re looking for location-aware queries. Local SEO is critical for businesses (shops and service-based) with a physical location or serving a particular geographical area. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers. Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct.


HI-COM is an international communication and localization agency with years of experience in the Chinese market. With offices in Shanghai, Guangzhou and Hong Kong, HI-COM serves its loyal customers in more than fifteen industries, including tourism, hospitality, e-commerce, and retail. After these steps, you’ll have a polished Google Business Profile listing that will start driving local traffic. If you’re looking to save time with updating your Google Business Profile listing, you can use tools like LocalFX to update all your local listings, from Google Business Profile to Yelp to Facebook, easily. Finding keywords for local search is a great starting point for appearing in front of local leads, but it’s not the only option you have. When this traffic gets to your site, these users learn that your website isn’t relevant to their search query.
Start by analyzing your current SEO and content strategy through the lens of localization, link, and action. Identify areas for improvement, link them to action, and implement changes that cater specifically to your international audience’s search queries and preferences. Your commitment to adapting and evolving with these strategies will not only boost your global reach but also strengthen your brand’s global footprint, linking action to success. https://dvmagic.online Google, however, considers a broader range of factors including link action for ranking websites. It looks at backlinks, content quality, mobile-friendliness, and more. This diversity means businesses must adopt a comprehensive SEO strategy, including link action, to perform well on Google.
Website: https://dvmagic.online