Notes

A Complete Guide to Local SEO in 2024 Dominate Local Search
If your business operates in more than one physical location, creating a unique page for each is essential. Including a unique page for each location helps your customers (and Google) avoid conflating contact information between them. These pages also allow you to go more in-depth with localized content for each location, making it a good option for local SEO. Over the last few years, Google has shown more place-based results for local queries and fewer webpage results. Even the webpage results that appear beneath these place results on a local intent search have been infused with local business websites. Consumers are searching for products and services related to your brand, so you need to be visible and in front of your target audience to drive incremental visibility, sales, and performance.
Influence how your site looks in Google Search
In real estate, you’re most likely to see featured snippets for keywords and phrases such as “how to save for a down payment,” for example. ‍Getting your page to the top of Google’s search engine ranking positions (SERPs) is an accomplishment in and of itself... In other words, SEO is a means to an end, and you have to know why you want searchers to click on your website so that you can tweak your SEO strategy accordingly.
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In some cases, reviews on third-party sites can improve your rankings even more than comparable reviews left directly at Google. It’s not only a best practice but also essential to earn reviews from your customers on some sites beyond Google. The content of your customers’ reviews isn’t necessarily something you can control. All other factors being equal, popular businesses tend to serve more customers than less popular ones. So if your customers leave reviews of your business at a higher rate than your competitors’ customers, your business will appear more popular and stand a good chance at outranking the competition. Being where your customers expect you also means you’ll be where Google expects you to be.
Continuing SEO education for real estate agents

But Google’s longstanding mission in local search has been to reflect the real world as accurately as possible online. A reflection based on real-world human beings will be far more accurate than one based on data from digital-world webpages and robots. It stands to reason that as Google can gather more real-world behavioral data, it will grow in algorithmic importance for rankings. So not only is Google looking at the number of reviews when assessing the popularity of local businesses, it’s looking at what people are saying about local businesses in those reviews.
Consider using your core local-focused keyword in your page’s main header to best “hook” readers in and drive them to your page’s call-to-action. This increases your business’s credibility with potential customers and helps Google’s spiders discover and crawl your profile on these highly-trusted sites. Because people do a lot of research on these platforms, you’re not only boosting your SEO, but you’re also creating additional sales channels to increase lead generation. Consider supporting initiatives that are important to you or relate to your business.
While keyword usage is important, overusing them can harm readability and SEO rankings. Keyword stuffing detracts from user experience and is penalised by search engines. Let keywords flow naturally, and incorporate related terms to broaden the scope without compromising readability. This approach enhances both user engagement and search engine compatibility.
While the algorithm has evolved to reward real-world behavior, the SERP interface rewards more technical tactics like Schema markup and rich snippets. Where possible, add your location information to your profile, even if it’s a city and state. https://dvmagic.online Much of the account infrastructure underlying Google’s products (Search, Gmail, Maps, YouTube, etc.) has been unified. As a result, we’re all perpetually logged in to the same account on every device. Some devices, like Android phones and Google Home, require users to log into their Google accounts before using them. Getting Yelp reviews can be challenging, thanks to Yelp’s overaggressive review filter and historically asinine policy on review solicitation.
If this many buyers are starting their home search online somehow, it’s a pretty good bet that they’re going to use Google, especially if they’re looking online for information. By implementing these technical adjustments, you can cater your website to the nuances of each target region, increasing its effectiveness and search engine performance in those specific areas. When exploring the key question, “how long does local SEO take,” it’s essential to start by laying a strong foundation for your online presence. This foundational phase is crucial in setting the stage for measurable improvements in your local SEO efforts.
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