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Multilingual Website Ultimate Guide: Everything You Need to Know
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How to get started with SEO: Getting your website on search engines Pick the Right URL Structure For Different Languages
International search engine optimization is your ticket to reaching a global audience. It promotes content that diverse internet users can relate to, engage with, appreciate, and share. Yoast SEO and WPML power tens of thousands of multilingual WordPress sites. Together, they help you optimize your site’s content for search engines in each of the site’s languages (multilingual SEO). Use robots.txt to block search engines from crawling automatically translated pages on your site. Automated translations don't always make sense and could be viewed as spam.

How to get started with SEO: Getting your website on search engines
The bottom line is that it’s worth taking advantage of this powerful tool if you want your business to succeed online. Are you a website owner who is looking to expand your reach and increase sales? The term “multilingual SEO” is applied to marketing activities related to helping businesses reach the largest possible Internet audience with their products, services, and content. Get it right, and this can be the most cost-effective, traffic-driving factor in your SEO strategy.
Pick the Right URL Structure For Different Languages
In some areas, you may need to have a personal or business residence in the region. Another approach to add languages to WordPress is to use WordPress multisite to create a network of sites. Creating a multilingual WordPress site is great for your site’s SEO and user experience. Map out where you've already implemented hreflang tags on your website.
There are also a number of freelancers who can perform translation work, especially if your content is not technical or very difficult to translate. If your content is simple and conversational, it can be translated by freelancers offering their services on platforms such as Fiverr freelance services or People Per Hour. This can help greatly when selling products, as an international user may trust buying it if they feel that they have a good understanding of what it is. Whether you are translating blog posts, product descriptions, reviews, or education articles, you can immediately get access to a larger audience by having a multilingual website. For example, if your primary market is English-speaking but you’re growing in French-speaking regions of Europe, it’s worth investing the time and effort to build out a French WordPress website.
Use keywords that are relevant in other languages
If you implement hreflang incorrectly on your multilingual website, this could cause major problems. This includes the dreaded duplicate content, or search engines showing the wrong language version in search results. Our plugin also helps you forward website visitors to their appropriate language versionand automatically assists you with search engine optimization for your multilingual website. When a search engine like Google crawls your site, it looks for the hreflang attribute in the HTML. This attribute tells Google the language & geo-targeting for that particular page. It assists search engines in serving the right version of your site to users.
While this requires expertise in the target language and SEO, the right strategy offers multiple business benefits. WPML’s String Translation (not available in Multilingual Blog accounts) will let you translate the texts in the header, footer, and sidebars. You’ll see the strings that need translation in WPML → String Translation. WordPress sites will have many strings and you don’t need to translate all of them. The String Translation page will show you the strings that appear on the site’s front-end and are missing translations.
https://dvmagic.online If this is your first time deploying another language than what your website is currently in, decisions need to be made regarding the configuration of your website architecture. This includes an age-old question about using ccTLDs, subdomains, or subfolders (also called subdirectories) for each of your localized web properties. At scale, this is critical and can have a massive impact on organic search performance. We’ll use this to illustrate the best ways to approach localization and multilingual SEO. We empower ambitious startups through lean, comprehensive, tailor-made language solutions to scale up globally and take over the world. Just like any SEO strategy, tracking and analyzing your multilingual website’s performance is essential.
When considering a multilingual website design, it’s critical to research the local audience. Understand the customers’ culture to create content that’s more appealing to them. Even if they speak the same language, people from different regions have different ways of expressing measurements, time, dates, and currencies. This language switcher allows your users to choose a preferred language to view content in.
This will make it easier for search engines to crawl your entire site and find the content in each language. You don’t want your users to get different results based on what language they’re using, so keep the keywords consistent across all your pages. Yet developing one can be tricky and that’s because it requires an understanding of the user’s search intent in the target language and tailoring web content to match it. To attract the right customers, you need to create a multilingual SEO strategy for each market you’re targeting.
We’ll assume you already have WPML installed and activated on your site. If you’re a first time WPML user and need more information on the setup process, check out our Getting Started Guide. By now, you know what the main advantage of translating your WooCommerce site is – reaching a larger audience and tapping into the global marketplace. The good news is that translating a WooCommerce site with advanced features is simpler than it sounds. With WPML and the WooCommerce Multilingual add-on, you can easily translate all the elements of your e-commerce site, offer your products in different currencies, and more.
And, regardless of your chosen format, WPML ensures consistency across all your pages. This means that every piece of content, every product page, or any other section of your site will follow the URL format you’ve set. However, if you truly want to entice a new audience, you will have to generate content that appeals to them, their unique cultures, and the events and trends that are popular in that country.
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