Notes

What is an SEO Consultant and What Do They Do?
It has high shareability, brand presence on the platforms where their customers already are, and built-in social proof with every new post. Moz’s Whiteboard Friday series is another content strategy example showing a brand providing real value by covering topics that address customer needs and challenges. The Whiteboard Friday series, started by Moz founder Rand Fishkin, launched when Moz itself was a very young company. Rand used the videos to address common and complex industry topics in a visual, engaging way.
Content guidance
To create an effective SEO plan, you need to follow a systematic approach that encompasses multiple steps and strategies. You know your audience best — and you can learn a lot about them as you publish content (more on that next). Keep them as your central focus when you develop content, aiming to add value to them by solving problems, helping them accomplish things, or educating them about topics important to your brand. Similar to related keywords, you can use Google’s own SERP features to find smart ways to expand your SEO strategy. Whenever you type into the Google search bar, a list of suggested search terms will appear. An easy way to identify related keywords is to actually search for your target keyword on Google, scroll down, and check out the related search terms at the bottom.
Tailored Strategies for Your Business Goals
She uses her linguistics and teaching background to compose in-depth articles, how-to guides, and other SEO-friendly content to help marketing leaders succeed. Remember, this checklist is a general guideline, and it’s important to customize it based on your specific needs and goals. If you’d like a more detailed explanation of our planning process, our SEO team would be happy to develop an SEO plan for your business. It’s also ideal to include internal links within blog posts and web pages.

With these three steps in mind, you’re ready to start brainstorming your offer’s name. Like a good headline, you want to include the result your clients want in the title of your offer. So now, you’ll create three options to help your clients get their desired result. As a new consultant, you’re not working 40-hour weeks with your clients. If you want to learn more about advanced strategies like value-based pricing, discovery offers, and retainers, check out our Momentum or Clarity Coaching Program. There are strategies for beginners and for more advanced consultants.
Your blog should be a trove of information for your prospective customers. One of the best ways to ensure your content is high-quality is to focus on meeting search intent. https://dvmagic.online With our SEO consulting service, we can help with implementation and the monitoring of success. Once you gather your targeted keywords, be sure to focus on optimizing individual web pages by including them in headlines, meta tags and throughout the content. This ensures you know what initiatives are bringing results and what is not and helps you avoid wasting your marketing budget.
By using Google Analytics or any other SEO tool that can analyze traffic. If you want to go deeper, you can use the built-in filter settings to break down not only the audience geo-location but also their demographics and other vital metrics. Naturally, SEO efforts at this scale will be more expensive and even more competitive than at the local level. Her work has been featured on US News and World Report, Business.com and Fit Small Business.

You’re simply mentioning the person’s company, and that you’d like to connect with people in a similar space. In your connection request, send a message that introduces yourself, and that you’re connecting with people in your niche. People pay consultants to solve their problems and help them get their desired results. You’ll enjoy your work more if it’s an industry or niche you are passionate about helping. In our Clarity Coaching Program, we instruct clients to use the Niche Scoring Method. Husain Shekhani of Ultrasonic Advisors works with companies in the ultrasonic device industry.
You have to spend just as much time (if not more) to actually go out and win business. As a beginner, the easiest way to set your consulting fee is by using the hourly method or the project-based method. You, the consultant, have the expertise and experience to carry out actions to solve those problems. By writing down problems, actions, and results, you have the building blocks of a magnetic message. Reaching out to prospects and calling them is a big part of marketing and sales, which we’ll get to later on in this article. And if they have the types of problems that you’re interested in, can solve (or have solved before), then that is evidence that you’ve found a good niche to target.
When you use StoryChief to strategize and plan your social media content, you get access to our Content Calendar. This means that once you create and plan your content, it will auto-publish posts according to your schedule. You don’t have to double up your work by copying content from Notion over to a social media scheduler. A great social media strategy covers how frequently you’ll post each type of content on each channel. The companies that are successful on social media aren’t tackling everything at once. They’re picking a few strategic channels, honing in on their audiences, and—above all—creating truly great content that educates and entertains.
10% of consultants have an assistant/admin to help them stay organized. We have many high-six and seven-figure consultants in our consulting community. 37% of consultants have not invested in courses, coaching, or mentoring. 42% of consultants invested in courses, coaching, or mentoring and found it very helpful. But 37% of consultants are still working on reaching their previous income level as an employee after 3 years.
Make sure the anchor text for the links are relevant to the page they’re pointing to. Building visibility for your brand is as easy as adding keywords to your website and watching your rankings soar…right? If there is one thing Google consistently emphasizes above all — no matter how many times it updates the algorithm — it’s that your content should be human-centered first. No matter how many other tactics you use to try to align with ranking factors, you won’t get far if users don’t like your content. Google’s algorithm is smarter than ever and can recognize how valuable their users find your content.
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