Notes

eCommerce SEO: Strategies to Drive More Traffic and Sales WordPress Themes & Plugin
Different formats allow you to target a breadth of keywords and user preferences. Build a pillar content around your core product and industry topics and keywords. Publish long-form, pillar content that ranks for those terms and extensively covers subtopics related to your niche.
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That means only 25% of search users ever have a chance to see your website. The collection pages can respond really well to links, so it’s easier to spend your resources ranking those. Maintain a consistent posting schedule to keep your audience engaged and aware of your brand. Ecommerce SEO is different from a regular site's search engine optimization.
SEO, or search engine optimization, can be a more cost-effective and stable revenue driver than paid advertising. By ensuring your business shows up on the front page of Google, you’ll maximize views of your online store. While it might take longer to see results with SEO than it would with a paid ad, you’ll set your business up to make money for the long term. One beauty brand the agency has worked with for a year and a half, for example, has quadrupled its traffic and sees about $500,000 in revenue every month from its SEO efforts. This is where search engines send out a team of bots that find new and updated content. That might include a product you’ve just added to your store or a new review left by a satisfied customer.
International SEO Guide for Ecommerce: Optimizing Your Online Store
Encourage existing buyers to leave reviews and ratings on trustworthy platforms like Trustpilot, then display them on your eCommerce website. To increase your conversion rate, it’s also important to write persuasive copy and include a clear call-to-action (CTA) for each product. When adding items to a product or category page, describe each product’s features, benefits, specifications, and uses. Start by creating informative content to engage users and establish your brand as an authoritative figure in your industry. Our Business web hosting plan is powered by a well-maintained infrastructure and advanced hosting technologies. These include the industry-leading LiteSpeed web servers, NVMe SSD storage for faster data transfer, and a global content delivery network (CDN).
Factors That Affect International SEO
Additionally, it’s crucial not to overlook static, non-product-oriented pages like your homepage, About page, FAQ page, blog articles, help center answers, and contact page. Creating a list of keywords for these pages, along with related keywords, ensures comprehensive optimization across your site. Finally, a surefire way to boost your ecommerce company SEO is to earn backlinks.
These pages should be appropriately localized – for language and visual experience – to support the international customer journey. On the other hand, if you’re looking to expand beyond country borders, it’s worth spending on international SEO. Given the sheer number of companies competing on the global stage and the increased challenge of ranking highly for relevant keywords, a comprehensive strategy is critical.

It's also crucial to note that visitors will leave without purchasing or seeing other products you offer if your page takes too long to load. Allbirds does a great job with great images of the products in different angles and videos showing how the product looks while in use. Additionally, reviews and testimonials can help you build trust while also giving you access to fresh, unique content. Request and make it easy for people who buy on your site to leave genuine testimonials and reviews. Furthermore, content from other consumers influences 79% of consumers to purchase. They also have structured data highlighting the ratings, the number of reviews, price, and whether items are in stock.
Our expert team crafts innovative content marketing strategies as part of ecommerce SEO services. Many ecommerce websites opt for blogs, typically posting one or two times a week. Topics can range from industry trends to product highlights or even engaging activities like contests. Our ecommerce SEO experts strategically place these keywords in vital areas like homepage, page titles, meta descriptions, product details, image alt text, and more. Ecommerce SEO is crucial because it can help you increase visibility, drive traffic to your product pages, and boost sales.
If you want to maximize your reach to potential customers in different nations, international SEO is a key part of your success — no matter which search engine your audience uses. A few simple strategy tweaks and some technical SEO updates can help search engines offer up your relevant content to a larger audience from Brazil to France or Germany to Japan. It could also mean having very high quality content that answers all the questions people have about a particular product. Google usually ignores product pages, but if you build links to a collection page, Google can actually rank you pretty well for it. The collection pages can respond really well to links, so it’s easier to spend your resources ranking those.
When expanding internationally, a targeted approach ensures your efforts are concentrated and more likely to succeed. Different markets around the globe have unique browsing and purchasing habits, so most sellers expand territory by territory. It’s also important to stay update with the local trends and events to create new and unique content that will resonate with your local market in each location. After translation, offering preferred payment methods are one of the most important aspects of localising your store for overseas markets. If you don’t accept Alipay or WeChat in China, bank transfers in Germany, or iDeal in the Netherlands you are unlikely do much business in those territories. You can find out more about the pros and cons of each structure for international SEO in this helpful blogpost from SEMRush.
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