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Multilingual SEO: How to leverage search for international expansion
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Benefits of Offering WordPress in Different Languages Make Sure You Can Configure Titles and Meta Information For Each Language Multilingual SEO: A Comprehensive Guide to Global Website Optimization
A lot of content can simply be translated automatically, especially if the nature of the material is easy to understand or if a small translation error will not impact the content matter much or at all. Many WordPress users may use this for personal blogs, product descriptions, or websites with light text. Most businesses strive to outshine competitors through product differentiation. Adding unique features to your product or service is a great idea but can be costly and timely. You can further tap into the market of your current product by translating your website into multiple languages. A multilingual site opens your business to new markets beyond your competitors’ reach.
Benefits of Offering WordPress in Different Languages
Search engines lead people to your website, and having access to many other local alternatives means more traffic. A multilingual website is the only channel through which you can achieve this. Google has stated that it does not use the HTML lang attribute or hreflang markup to determine the language of the page. While that might be the case, utilizing both of these elements helps them match the correct content to the localized search engine, and ensures websites manage and mitigate duplicate content risk. If you use Contentful, we offer a number of translation app integrations in our Marketplace to help you get started on your localization journey.
You can also search all known issues including previously resolved issues for this plugin. Though this approach helps connect with the local audience, it can be costly due to more maintenance work, separate hosting fees, and buying many domain names. https://dvmagic.online Of course, you can see how hard this can be to scale, especially if you serve customers in dozens of countries in dozens of languages. Search drives 68% of trackable traffic, far exceeding all other marketing channels–including display and social media.
Make Sure You Can Configure Titles and Meta Information For Each Language

Every purchase of WPML comes with enough free credits to translate most WordPress sites without additional costs. Then to review your automatic translation, or add manual translations, Go to Translate, next to your language. Wix Multilingual helps you take your clients’ content even further–literally. With this one app, you can choose from 180 languages to localize an entire site and speak to audiences anywhere. To get started and create your multilingual WordPress site, install the free version from WordPress.org and start translating. You can also see the floating language switcher that TranslatePress automatically adds.
Multilingual SEO: A Comprehensive Guide to Global Website Optimization
Using these services is 100% optional – you can also just add your translations manually. Or, if you upgrade to the TranslatePress Business license, you can also create special translator accounts that make it easier to work with freelancers or professional translation services. As we mentioned in our section on multilingual website costs, using automatic translation can be a great way to save time and keep costs down. In general, you should never just display flags in your language switcher, as flags are not languages (as this site reminds you). In fact, some people prefer to disable the flag entirely, which TranslatePress lets you do.
If that’s not enough, Google also controls nearly 60% of the browser market with Google Chrome. It is a safe assumption that Google has the ability to use Chrome data to further understand user behaviour. Similarly, multilingual sitemaps act as a roadmap for search engines, listing all the language variations of your website and their corresponding URLs. These tools ensure search engines can properly index and display the most relevant language version of your website to users in different regions.
The way TranslatePress handles translations ensures that it can translate 100% of your site, including all the content from your theme and plugins. It lets you translate your site manually, with automatic machine translation powered by Google Translate and DeepL, or with a combination of both. That is, you can start with automatic translation and then go back and make manual edits. With all that going on, it’s easy for a few text strings to get lost in the shuffle (and not translated), especially when dealing with dynamic content (gettext). Obviously, it’s not good to have untranslated content floating around. Translating your WordPress site into different languages gives you a chance to start ranking in Google for queries in new languages.
Keyword research will help you identify the best multilingual SEO keywords and phrases. The higher the search volume of a keyword, the more important it is for you to incorporate those into your multilingual SEO strategy. As per a survey, English is the most popular language online, representing 25.9 percent of worldwide internet users. So it excludes a large portion of the population from accessing most online content.
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