Notes

Hreflang For Beginners: Getting Started With Multilingual Website Tags
Finally, go into your HTML and insert your hreflang tag in the header, above the noindex tag, to prevent Javascript or iFrames from blocking these pages. Next, check your Javascript and CMS to ensure you don’t have the no-index tag checked off. Simply go into your sitemap or adjust the header tag of your webpage to link back to the original or canonical webpage.

Weglot
The rule of thumb is to always translate into your native language, so don't hire a native English speaker who studied the target language in college. Since we're dealing with multilingual SEO rather than multiregional SEO, we'll simply translate most of the content into other languages rather than create unique content for each region. Google and Yandex use the hreflang tag, but Bing uses meta language tags instead. If you want to optimize your site for Bing as well, then you'ill need to add meta language tags to each page on your site. Generally, one big site can perform better than multiple smaller sites, as a big site will have more pages, more content, more related keywords and more internal links. It's a given that keywords will have different search volumes when translated into a different language, so do your keyword research first.
Don’t forget key SEO best practices
However, the most important thing to remember is that a ccTLD isn’t appropriate if you only want to target by language, not by region. It is best reserved for companies who are generating new content that is tailored for a new country. The structure of a multilingual URL should be translated in the early stages of your project. From there, you can search for texts in the admin_texts_wpseo_titles domain and then click the plus icon next to the text you want to translate. Once enabled, the page titles added to breadcrumbs will automatically appear in the appropriate language.
On-page SEO is another critical component of a successful SEO strategy. For example, right now we’re translating a landing page built with the Elementor page builder. Certain products or services might have different names or uses in various regions. For example – you can read this Squarespace help doc to see how awkward it is to create a multilingual site with Squarespace. In a similar way Upsells and Cross sells products can be copied to the related product in the remote language site.

It may seem complex at first, but using a WordPress translation plugin can simplify the process greatly, especially when paired with a compatible SEO plugin. Always use a professional translator where possible, and take time to learn about web optimization if your expertise in this area is limited. WPML automatically synchronizes the non-text settings when you translate the page. As the example below shows, the option to disallow search engines from crawling images is synced across languages. Hreflang tags are a link tag attribute in HTML that enables websites to serve content specifically for users in different countries and languages. https://dvmagic.online With WPML, you get the support and tools to communicate with a global audience.
You may want to consider doing promotion and link building when doing multilingual SEO. Link building for multilingual sites is not much different than link building for a regular site. The reason that people do this is that automatic redirects can reduce bounce rates and improve the visitor experience. They're not good for SEO, adding unnecessary technical language to all of your URLs. Search engines don't like this, and neither do your human visitors. All of the same food products and sales are offered, since the Spanish-speaking audience is based in the same region.
And the better the user experience, the longer users will stay browsing your site. This, in turn, will reduce your bounce rate and signal to Google that you’ve got great content. Search engine optimization is hard enough when you’re only trying to rank in one language.
Like NIVEA, Philips structures their multilingual URLs in several different ways. For instance, their Mexican website is philips.com.mx – a subdomain. Just like NIVEA, they offer French and English versions of their Canadian website, but the base URL – philips.ca – is the same. Clicking on this link will take you to a page similar to NIVEA’s navigation page. However, unlike NIVEA, they list the language of each website next to its link.
Remember, you can decide if you would like to use the automatic translator, manual translations, or a combination of the two for your purposes. Once you’ve selected your plugin of choice, you’ll need to install and activate it in WordPress. You may need to enter a license key or connect an API to validate your plugin and the plan you purchased. Once you have done this and your plugin is verified, you are good to go.
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