Notes

The Marketing Funnel: Stages, Strategies, & How to Optimize
Yes, Customers.ai does integrate with systems like Klaviyo, allowing you to add visitors directly into automations but that is better for mid-to-bottom of the funnel prospects. The people who visited your pricing page or abandoned their cart. For example, they may need help navigating a challenging process or finding the right tool for a task. Join other readers of the Baw Note in receiving my weekly tips, resources, and experiences on digital entrepreneurship, remote working, and wealth building. I’m an ex-marketing executive for 6 & 7-figures high-growth startups turned writer, creator & entrepreneur. I share my learnings on digital entrepreneurship, personal finance, and remote working while helping run my family’s crystal chandelier business.
Tailor Strategies for Gen Z Preferences
This is the final stage of the funnel where the prospect already has purchase intent and you just have to close the deal. Deepshikha has over a decade of experience in generating demand and capturing revenue through data-informed content strategies. The action stage of the marketing funnel comes when prospects come to their final decision, and they’re ready to act on that decision. In today’s highly competitive business landscape, deeply understanding your customers and their journey is the key to closing more deals and streamlining your sales process.
If you follow this basic, three-step formula to building a marketing funnel, you can put your business on the path to search engine optimization (SEO) success and bring prospects into your business organically. Focusing on these metrics relevant to every stage of your content marketing funnel will give you clarity over its overall efficiency. https://dvmagic.online Continual analysis using such measures allows iterative optimization enhancing future funnels. Another benefit of using marketing funnels is as simple as the fact that they work. Marketers, worldwide, can vouch for the effectiveness of using marketing funnels to get more conversions.
How to Measure Marketing Funnel Success
If you don’t study it, you might lose customers along the way without even realizing it. For businesses that sell high-ticket (and therefore high-commitment) products or services, the best way to close a sale is often for a sales rep to reach out to the lead directly. Discretionary add-ons like additional coupons, extended free trials, or referral programs can also help sweeten your offer just enough to seal the deal.

Glide Into Your Own Full-Funnel Strategy
You want to give your prospects an authentic user experience, so they can see how your product works and how it will work for them. Trials are effective, but they keep some distance between your audience and your brand. Live demos work to build the relationship and may keep them on the hook. Reviews are usually thought to be more important in the post-purchase phase, but you can also put them to good use in the middle of the funnel. Take some time to check out your competitors’ reviews, which will help you fill in gaps you might have missed.
This eliminates the need for manual copy/pasting and saves valuable time. Let's explore the stages of the content marketing funnel in more detail, along with the types of content that work best for each phase. It’s easy to ignore consideration and focus on the bookends of the funnel—awareness and conversion. Amanda warns that though some customers will convert right after you acquire them, oftentimes they need more attention to make a purchase. Though we’re talking about TOFU right now, the methods you use to drive traffic to your site should target prospects that will eventually convert. For example, you might drive a lot of traffic to your website via a podcast.
For TOFU ads, you won’t want your messaging or offer to come across too pushy or aggressive, so instead, focus on a more general brand awareness campaign or promote an engaging piece of content. That’s also, coincidentally (or not), why we’ve created a free content funnel template, so you can use it to plan your strategy for world domination…or at least, content domination. At the problem/need recognition stage, focus on keywords related to general pain points, symptoms or issues that your product or service can address. Use terms that capture the audience’s problem awareness but not necessarily the product-specific solution. At this conversion stage, optimizing your website for conversions (CRO) is an excellent way to increase sales.
Basically, this involves doing whatever you can to continue providing value to them after they’ve purchased a given product or service. So, instead of heavy-handedly pushing your more valuable offer, you’ll want to simply keep them engaged with your brand. Make sure your CTA stands out from all other elements of your landing page — allowing interested customers to take the next step as soon as they’re ready. For example, if you’re aiming to get a new prospect to commit to a preliminary offer, you’d want to quickly introduce them to your brand, and discuss the “quick wins” they can expect to experience. This preliminary stage is a sort of “controlled awareness,” in that you want to be intentional who you bring into your funnel — in turn allowing you to avoid attracting poor-quality prospects.
Homepage: https://dvmagic.online