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11 eCommerce SEO Best Practices Proven to Increase Sales
In the case of ecommerce, those customers come in the form of web traffic. Meta tags tell web users and search engine robots about the content on your page and how to display it. If a search engine spider crawls a website and sees that it is exactly the same as the last few times it was crawled, this suggests that the site is not very active and the content is stale.
How to Implement Hreflang to Rank with the Right Pages Without Triggering Errors When You Have Millions of URLs?

You can use a backlink health checking tool, such as Screaming Frog’s SEO Spider, to identify unhealthy link behavior, including broken links. After finding a problematic URL, you can either update it, set up a redirect, or remove it entirely. https://www.voyage-to.me/datadrivenseo This tool has built-in compatibility with Elementor, which is great if you’re planning to use Elementor WooCommerce Builder to design your store. This removes irrelevant content, which is useful since the WooCommerce platform does have a reputation for creating a lot of duplicate content.
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When it comes to international SEO for ecommerce, choosing the domain structure for international online stores can be a complex decision. However, developer teams may prefer the most convenient solution and vote for subfolders. Similarly, while they don’t directly impact rankings, compelling meta descriptions can entice users to visit your pages.
Topics can range from industry trends to product highlights or even engaging activities like contests. It will be more challenging to convert certain keywords than others. You want your site to be one of the first results on search engines to beat your competitors. All you have to do is include a few HTML elements such as price, availability, ratings and reviews, and other details. The term mobile-friendly refers to a website that looks as good on mobile screens as it does on desktops.
Step 1. Find ecommerce-related keywords
This tells search engines that the duplicated content is intentional and that they should funnel all ranking signals into the canonical version. http://king-wifi.win//index.php?title=jorgensenhussein1831 These are HTML attributes that instruct search engines about the language and geographical targeting of each page. Meanwhile, international SEO seeks to improve your site’s organic visibility worldwide. The aim is to ensure your site effectively caters to the diverse cultural preferences, local languages, and regional currencies of your global audience. The focus of national SEO is to boost your site’s visibility for searches within a given country.
Finally, consider if this is something you can take on yourself or if you’re better off hiring an experienced international SEO company. Depending on the part of the world you’re targeting, your international SEO approach will change. Level up, and avoid potential pitfalls, with this guide to international SEO. You’ll learn what makes international SEO different, best practices, and what steps you can take to create an effective plan. We are the only TOP SEO services agency providing Real Results in a Real Performance model. We help growth hungry companies outperform their competition and achieve +300% growth in their digital marketing initiatives.
This is crucial to your international SEO strategy and is essential to employ a native speaker to ensure your keywords are translated and localised correctly for your target audience. It is never a good idea to simply use Google Translate or any other machine translation tool. The word ‘car’ for example translates to ‘coche’ in Spanish, but ‘carro’ in Latin American Spanish, ‘concho’ in Dominican, and ‘maquina’ in Cuban. International SEO is the process of optimizing your website’s content and structure to improve its performance in search engine rankings in countries other than your business’s home country. Search engine optimization is a powerful tool for ecommerce business owners—especially when you’re selling products all around the world.
This not only improves user experience but also boosts your SEO efforts by increasing your website's visibility and relevance in local search results. A well-optimized website can also enhance the user experience for international visitors. When your website is easy to navigate and provides relevant and valuable content in their language, it builds trust and credibility, ultimately leading to increased sales and customer loyalty. The timeline for seeing results from eCommerce SEO efforts can vary depending on factors such as website authority, competition, industry, and the effectiveness of your optimization strategies.
For example, in Switzerland, where both French and German are spoken, hreflang tags can ensure search engines display the appropriate version based on the user’s language preferences. Creating a dedicated domain, subdomain, or subfolder for each of your international stores doesn’t guarantee that search engines will display the correct version of your site to users. However, automatically redirecting visitors or search engines based on IP addresses can annoy users. It can be confusing for search engines too, meaning visitors may never find certain content.
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