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• Loss of revenue
• Loss of users
• Loss of goodwill resulting in financial losses
Loss of revenue
A significant number of text in the site lacks contrast between text and the background. For instance, there are texts with both font color and background color as black. This can hide important information such as price, information about products, etc. from the end-users. Such design can result in users not wanting to shop due to lack of complete visible information on the site. This can result in loss of revenue for the site.
Loss of users
From the issues outlined above, it is evident that there are still accessibility issues with the site. Such issues prevent users with accessibility problems from conveniently using the site and deliver poor experience to similar users using the site which can also result in churning of users that were acquired at high cost.
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