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initiated by Sydney Water -- company (control fresh water and supply);
trend: raise awareness (government)
example:
EDC business program (2001)
(1) reduce water consumption
(2) improve water efficiency
(3) reduce cost
300 businesses has joint in the program (since establish)
effects:
(1) positive--combine water saving in 20 millions per day = 8 Olympic sides swimming pools → reducing water shortage
(2) negative--how to get business involved? how to motive them?
benefits:
(1) reduce water supply cost
(2) enhance reputation
(3) force companies to improve water management
drawbacks:
outcomes depend on companies' willingness -- volunteer programs
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