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General Marketing Ideas
• Local Facebook Groups: Post helpful tips, before-and-after photos, or offers in community groups.
• Nextdoor App: Create a profile and advertise your services to nearby homeowners.
• Flyers: Distribute affordable, simple flyers in neighborhoods, focusing on services like furniture assembly, minor repairs, etc.
• Referral Program: Offer a discount for clients who refer friends or family.
• Collaborate with Realtors: Partner with real estate agents to help sellers fix up homes before selling.
Using Virtual Assistants ($2–$5/hour)
1. Email Outreach
• Virtual assistants can:
• Research property managers, realtors, or homeowners.
• Send personalized emails offering handyman services.
• Follow up after a week.
2. Social Media Content
• Virtual assistants can:
• Create “how-to” posts (e.g., fixing squeaky doors).
• Design graphics with free tools like Canva.
• Post regularly on Facebook, Instagram, or TikTok.
3. Customer Testimonials
• Ask previous clients for reviews.
• VA can turn these into professional-looking social media posts.
4. Schedule Management
• Use the VA to:
• Manage your online calendar for bookings.
• Send reminders to clients.
5. Review Platforms
• Have the VA set up profiles on Yelp, Google My Business, and Thumbtack.
• They can respond to reviews to build trust.
Targeted Campaign Ideas
• “Honey-Do” Specials: Promote small jobs homeowners often procrastinate on.
• Seasonal Maintenance: Offer services like gutter cleaning or winterizing.
• Landlord Services: Target landlords needing quick repairs for rental properties.
Simple, cost-effective, and scalable!
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