Notes

One aim I recommend is expanding our market share to become a leading brand in the plant-based milk industry.
This is due to the fact that during 2020 approximately 25% of people use plant based milk a second piece of information that supports this aim is the plant based milk industry sales are predicted to increase by an estimated £363 million and is predicted to double within the next 5 years. One objective that I recommend to follow this aim is to achieve a 15% growth in sales over the next 12 months and get the product in 2 different supermarket chains by the end of the year this is also due to the fact that on page five of part A it says that during 2020 approximately 25% of people use plant based milk a second piece of information that supports this aim is the plant based milk industry sales are predicted to increase by an estimated £363 million and is predicted to double within the next 5 years. A second objective would be boosting consumers knowledge about the nutrition
The market research that calmsun has gathered comes from a sample size of 100 people with the gender makeup of questionnaire it i stated that the age range tea time i one a cane
they are a lot more health conscious due to their age.
Cälmsuns strengths lie in its homemade oat milk production which means their specific recipe can't be resold to the highest bidder. According to primary research