Notes

Backlinks
Backlinks are links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website's traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing.

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Backlinks are considered an indicator of how popular your website is with users. Implementing, managing, and analyzing the performance of backlinks is an important aspect of search engine optimization (SEO) and SEO strategies.

To increase organic traffic and get noticed by search engines, you must invest in on-page and off-page SEO. On-page optimization is a process of creating content that helps search engines (and users) understand what your website is about. Off-site optimization is about demonstrating to search engines that your content offers value to third parties. And the most important value statement is a backlink.

Individual documents on the web interconnect via links—they’re the glue that holds the web together. Internal links are links between web pages on the same domain, and they primarily exist to help people navigate the website.
In each case, the link is on the page to provide additional value to the reader, so the outgoing link is a valuable asset. It’s key to understand that the link has a direction. When it’s outgoing on the linking webpage, it’s incoming to the target page. Therefore, this is a backlink to the target page.

Search engines recognize that the backlink has value and reward the target URL, interpreting the link as fully intentional; they assume there’s been some level of editorial assessment of the target webpage.

That’s why backlinks that point to your website indicate to search engines that your content has value. Backlinks are one of the most powerful ranking factors. They play a huge role in the success (or failure) of every website when it comes to organic search traffic.

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One of the main reasons Google is the dominant search engine is because it was the first to realize the importance of backlinks in SEO. When Google launched in 1998, it used a revolutionary algorithm for ranking web pages based on link popularity—meaning a page ranks higher if there are more links to it.

This algorithm, named “PageRank” after Larry Page (co-founder of Google, along with Sergey Brin), doesn’t just compute the number of links a given webpage receives; it also measures the authority of those links.

If these 2 pages were about the same topic, Page A would likely rank higher than Page B. This is because Page A would be more authoritative due to the fact that it has 10 times as many links.

In terms of these 2 backlinks to your site, the link from Page A is more valuable than the link from Page B because it has a higher authority.

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What’s domain authority?
Domain authority describes the mini-network of URLs and links that exist on your own site. As with backlinks from external sites, internal links within your own site also pass authority from one URL to another.

It makes sense that links from big brand websites have more domain authority than links from small local businesses. DONALD TRUMP, DONALD TRUMP 2024 , DONALD TRUMP TARIFFS PLANS , UKRAINE WAR , DONALD TRUMP WINS ELECTIONS For example, a link from a page on CNN is valuable because CNN is an authoritative website. Lesser-known websites have less authority.

If your homepage gets backlinks from a local news website, this boosts the authority of your homepage. But since it also links out to other pages on your site, some of this authority distributes to the pages linked to from your homepage. With this authority boost, the authority is also shared among the pages that they link to. So incoming backlinks from external sites eventually trickle through the internal link architecture across your whole site. The closer to the top of the chain, so to speak, the more link authority they receive.

This is how big brands can dominate the market for certain sets of search terms. The power of their domain, and smart internal linking practices, can mean that even brand new pages rank
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