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Role Of AI In Transforming The Strategies Of A Digital Marketing Company In Chennai
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Driven by the emerging trends of AI, the digital marketing arena is experiencing a huge transformation. The advancements that arise from technology influence the outputs and progressions of various industries. Moreover, the industries are keenly looking to take advantage. This impacts the strategies of a digital marketing company in Chennai and urges it to incorporate efforts that require encountering the challenge.
AI in Digital Marketing
AI in digital marketing refers to embracing AI tools and tactics like natural language processing, data collection, machine learning, and data analysis. These aspects help digital marketing companies gain deeper insights into consumer behaviour and develop unique and result-driving marketing strategies.
Let’s see how AI has improved the decision-making and efforts of a digital marketing company.
Improved customer insights and personalized advertising
With the rapid advancements in AI, digital marketing companies can now analyse the data and behaviour of customers and plan for highly personalized advertising campaigns. With prediction based on AI analytics, experts at digital marketing companies can design specific campaigns that reach promptly to the intended audience.
Streamlines repetitive tasks
Typically digital marketing companies are involved in various repetitive and routine activities such as reporting, optimization and data analysis. AI has the power to automate these regular and routine tasks. Moreover, the best part is there is no scope for human error. With AI in digital marketing, the experts can manage email campaigns; optimize bids in real time and more. The result is time-saving on repetitive tasks and quality time to focus on creative and innovative strategies for digital marketing.
Customer segmentation
Now digital marketing companies in Chennai are empowered to elevate their marketing skills through AI-driven customer segmentation strategies. These strategies are highly beneficial in revealing the most possible personalized experiences for improved engagement.
With AI-customer segmentation, a digital marketing agency can divide a larger group of audience into smaller and manageable groups. Creating various groups under the category of customer preferences, characteristics, and behaviours, enables experts to create personalized content and allows more precise marketing and targeting technologies.
AI in Email marketing
Digital marketing companies leverage the power of AI in their email campaigns and make them more effective and fruitful. This world of online marketing overwhelms the customers with a lot of marketing messages. To stand apart here, digital marketing companies utilize AI in email marketing and craft a perfect and tailor-made message to the customers.
Since over 99% of consumers regularly check their inboxes, AI automation in email marketing is a winning strategy for digital marketers. Some of the tried and proven strategies are:
▪ Personalized emails with appropriate recommendations
▪ Reward loyal customers through loyalty programs
▪ Alerts customers of arrival/back-to-stock of their favourite items
▪ Analyze the optimal frequency to send emails and help in creating a perfect schedule
▪ Helps in curating a valid and quality list of emails.
AI is becoming a valuable tool for a digital marketing company to achieve their core marketing goals. By integrating the power of AI in their efforts, digital marketing companies can stay ahead of the competition and make them smart, faster and efficient.

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