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What is it?
Able to tell the customers how the people find and search the website, what they did on website. According to the analysis, improve in ROI(Return On Investment).
For example: AbeBooks.com, in year 2005, after analyzing and adjusting, the percentage of sales has been increased to 36%.
analyse: what does the buyer search on? what type of the books they normally read? the range of age
discover: readers focused on () specific type of books
tactics: rearrange the book shelf and so on.
Baidu analyse and records each process to find out what people really need. (like a smart monitor)
value:
interface easy to understand.
correct your decision making.
find out what the site's shortcomings.
understand the hobbit and characteristics of the visitors.
how to use?
1. login/sign up - find out where is the baidu statical system (domin name is required)
2. recieve the code
3. check - make sure intall the correct one
4. start to use
enter the page:
1. www2.baidu.com
2. tongji.baidu.com
sign up:
username, password, email, domin name, occupation.
domin name:
the one you want to static on
receive the code:
1. receive after sign up
2. after sign in, setting -> receive code
After received code, copy it, paste to the bottom " code </body> "
Add the code on each page.
Add code on common page (for eg. footer / header / Javascript)
check:
1. set up the track method
setting -> cookie track
2. after install 15-20mins check URL can work properly.
5 key target:
1. click rate - the number of people click into your website
2. page views - the number of page has been viewed
3. conversions frequency - (the number of people registered in your webiste)
4. bounce rate - the percentage of viewing your website and close immediately
5. average visit duration - how many hours people stay on your website
features(after install the code)：
1. data analysis
2. source analysis
3. website analysis
4. conversion analysis
trend analysis:
the analysis on a particular time when the data increase or decrease, how to solve etc
source analysis:
how the customers find our website (for e.g: search/recommended)
page analysis:
the popular visit page, exit page, etc
visitors analysis:
the pages visited, duration, browsers, etc
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