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Pragmatic Marketing

A framework for a pragmatic approach to marketing focuses on delivering products that customers want and understanding their requirements. It involves conducting interviews with potential customers, designing an initial prototype of the product and testing it with them to ensure it is able to meet their needs. The process continues throughout the entire lifecycle of the product.

One approach flirts with relativism, suggesting that truth isn't as important a philosophical concept as it has been believed to be. One approach is more cautious when it comes to using relativism, and emphasizes the speech-act concept and justification.

Track and trace

Track and trace is a crucial supply chain management tool. It allows businesses to always know where their goods are. This visibility helps companies improve their logistics workflows, decrease costs and save time. In addition it assists them in improving efficiency and quality. It also eliminates the requirement for manual inventory counts and checks. It is also helpful in preventing production interruptions due to poor or insufficient equipment or raw materials.

During the pandemic, many businesses realised that they lacked an end-to-end view of their supply chains. This has resulted in a rise in the demand for smart track and trace technologies that provide more reliable, precise data on the performance of supply chains. These new technologies could make the supply chain more resilient to disruptions that may occur in the future and safeguard consumers' health.


One method to improve your company's track and trace capabilities is by upgrading your CMMS software to incorporate an option for serialisation. This will ensure that every item is identified with a unique number that can be tracked in real time. This can also help you comply with stringent regulations, including ones related to food safety. Utilizing a digital platform, such as MaintainX, which is integrated with your CMMS software, will allow you to access and analyze the data through a simple interface.

It is easy to become confused by the phrase "track and trace" because it sounds similar to "follow the trail". However, it is a completely different process that involves recording the journey taken by a shipment or asset. The information is then accessible to all those involved in the supply chain, including the customer. This gives customers more confidence regarding their deliveries and enables them to verify whether the item was damaged or lost during transportation.

Most parcels that are sent nowadays are digitally scanned every stage of the transport process. The information is then accessible online, and customers are able to see the status of their parcel at any time. This makes the process of shipping better for both the customers and the carriers. It also allows them to provide this service at a lower price.

Counterfeit detection

Businesses lose trillions of dollars each year due to counterfeiting and grey-market diversion. It costs brands their reputation, undermines trust and, in the case of food items and medicines, can harm public health. Real-time, item-level traceability is crucial to combat this problem. Digital authentication is typically reserved for high-end products due to its cost.

Pragmatic's world-leading visual detection technology powers a variety of counterfeit prevention tools that work in tandem to protect your business. It is based on the Visual AI stack and provides the ability to scale and adapt to changing counterfeit detection for your marketplaces and platforms. Our solution is designed to be quick precise and simple to use.

It detects and identifies the various types of fake documents, from digital images to "paper" banknotes. The system evaluates a variety of features such as watermarks and microprinting to ensure that your items are genuine. 프라그마틱 사이트 , you'll be able to keep your customers safe and ensure that your products conform to the standards of quality required. This can help increase your profits and boost confidence in your customers. The system is also mobile and can be utilized at any point of sale.

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