Notes

Define target market
Freshman Males, ACU college males
Value proposition
I am offering stylish socks, meme worthy, fashionable and supportive of our president
Problem opportunity
How many pairs of socks are unique, offer meme quality experience. there is no known alternatives allowing for 100 percent of the market for us to take over, previous experience has shown these to be very popular
Overall delivery

Have you ever wanted to express yourself a little more while maintaining business casual looks?

well I have, many times I have been in meetings or giving presentations and wanted to take business causual to a new level without being too obvious
My pleasure to introduce you to icon socks, and ties

Icon socks and ties would create iconic ACU themed socks and ties to accustom your business casual looks

Leading the way would be Schubert socks and ties which would be quite simply socks and ties with phil schuberts face on them. These socks and ties would allow you top notch fashion while maintaining a low profile style.

Previous experience has shown that when popular icons faces have been placed on apperal allow the student body to sport their favorite icons.
I had this in my high school with one of my bible teachers, and it was a giant hit leading me to believe that this would be a similar case.

I would advertise to ACU student body males which tends to be a great market for funny but stylish items.

In the spirit of the ACU difference, we would also give back a portion of our proceeds to fund student orginizations to further ACU student life. I would have fraternaties sell them as well having the a portion of their proceeds go to their fraternaties.

Now this would require a partnership with ACU, but given that I will be giving proceeds back to ACU and how much Phil Schubert is a man of the people, I have a strong belief that obtaining this partnership would not be difficult.