Notes

[Ethical Look at Non-Therapeutic Male Circumcision].
Measures from strategic information management are implemented as projects, coordinated by the tactical information management. The operational information management ensures a continuous and reliable operation of the HIS.Recent decades made a change in health care by putting health information as a core asset for effective management and improved quality of care. That is a reason why applications of information technology in health and healthcare attract more attention by healthcare organisations with highly skilled health information management professionals having an active role in the effective maintenance of organized and accurate electronic healthcare data. Also, widely adopted standards and principles of healthcare information governance are essential in efforts to reach a compromise of shared data, information and knowledge in the interoperable, electronic healthcare information sharing environment.Health analytics is a branch of analysis that focuses on the analysis of complex and large amounts of health data that are characterized by high dimensionality, irregularities and rarities. Their aim is to improve and increase the efficiency of the process of healthcare providers, working with patients, managing costs and resources, improve diagnostic procedures and treatments, etc. read more The prime focus is investigating historical data and finding templates for different scenarios. As a final product, usually different visualisation tools are produced to support practitioners in patient care to provide better services, and to improve existing procedures.This chapter is written in order to give students general summary of basic statistical methods, techniques, indicators and procedures. However emphasis is on the application of those that are frequently used in biomedical research. Statistics is science about data, but data that represent numbers with their context. Therefore, in this chapter the topics of population, samples, types of variables, descriptive statistics and statistical inference will be briefly covered. At the end, correlation and regression analysis will be briefly presented. The aim of this chapter is to give a very short overview of the main principles; techniques and procedures that should be used in order to obtain and understand analyzed biomedical data.In the last decades radical changes in the health care market have happened. Customers continuously require a higher level of quality of service and they become more careful and demanding in the decision process, market intelligence is continuously growing, competition and quality of services are dramatically increasing, as well as the external influences of various lobbyists in many parts of the world. Also, it is important to mention the fact that there are many initiatives for change in many branches of health care delivery, as well as many innovative models for providing health services that change the traditional role of healthcare institutions. In these conditions in order to be competitive on the global market and to create satisfied and loyal consumers of health services, health institutions need to introduce a marketing management concept which is completely in accordance with actual trends on the global market as well as needs and demands of services consumers.Healthcare institutions are business systems that provide different medical products and services to improve the health and quality of life of users of products and services. First of all, this is reflected in the differing complexities of the business, but also of the products and services they offer, as well as the different costs they cause. Thus, some products or services cause high indirect costs, while others require higher direct costs. For health care managers to make the right business decisions, they must continually have timely, quality and truthful information at their disposal. This information is provided by the management accounting of the institutions. This paper aims to present management accounting activities that enable the acquisition of information necessary for decision making.This chapter deals with financial management in healthcare institutions. Topics which will be covered in this chapter include the function of financial management in a company and elements of financial management. We also discuss types of ownership and related organizational forms of healthcare institutions, which influence financial functions. We are trying to identify the general role and objectives of financial management in healthcare institutions. Having in mind the fact that financial management is based on the information provided through company's accounting we will give an overview of basic accounting concepts. They influence financial reporting, which is also covered in the chapter through a presentation of different types of financial statements and their content.Application of economics in the healthcare area is relatively new. Until recently, the public health scene has not understood the importance that the application of well-established economic concepts could have in this field. Fortunately, it is now well recognized that the introduction of economics in health (health economics) is of great importance. While other disciplines contribute to the understanding of factors that determine the health of an individual, health economics contributes to a better understanding of an individual's behavior that would ultimately have a strong influence on his health condition. A health economist explains individual behavior as a process in which an individual makes decisions by comparing current health condition, time and financial costs on one side and future health contributions such as a decrease of the probability of getting a disease or death, on the other side. Clarification of this issue, as well as numerous other issues concerning health economics applications are the central challenges for this field of research.This chapter is written in order to provide the student with a general overview of communication and public relations in healthcare. All healthcare institutions have a need for adequate and successful communication with their external and internal stakeholders. Every contact of a particular healthcare organization with the public represents a unique interface, as an important part of the communication strategy. Therefore, it is very important to create strategic consistency among all the messages that stakeholders need to receive. The chapter will discuss the relationships between the various components of integrated marketing communications in healthcare, crisis management in the communications sphere and ethics and social responsibility issues.
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