Notes

Project Description for Current ( Yashoda Foods Pvt Ltd) :
1) Creating engaging social media content : Our team will plan out a dynamic social media calendar to intensify the target audience. We grow an increasing social audience through hash tag campaigns, staying updated with the industry and contributing our own unique content to widen the reach.
2) User generated content ( UGC) : We expertise in creating content that has been driven by users themselves, creation of reels by consumers, live sessions hosted and joined by the consumers, keeping polls to keep the consumers engaged.
3) Review orientation : We value reviews of consumers as gold for our company, we target 10,000 organic reviews driven by our tools on google, Instagram page and Facebook page. Reviews on social media drives a ripple effect in the algorithm to organically boost our posts with spending minimum budget.
4) Hashtag campaigns: Our team spends multiple of human hours to create and improvise hashtags suiting the present industry standards. We have organized #YOUR_CURRENT_MOOD" "TAPAI_KO_CURRENT_MOOD" campaigns to create infinity material for the pages.
5) VFX and CGI content: We understand that creating ad campaigns and using productions brings a hefty budget on the table, to replace those costs by a better, more appealing shoot and less expensive option, we use VFX and CGI content created by our team of experts.
6) Event activations : Our team of power negotiators ensures the best price to be put for physical campaigning and the correct counter placing in retail stores covering : Big mart, Bhatbhateni super market and digital ads for maximum conversion targeting branding, suiting the company budget.
7) Viber & whatsapp marketing : We have ready to hit campaigns aligned with chatbots on WhatsApp and viber which gives our consumers a constant reminder for usage of our products and a feel of personalized touch through messaging campaign.
8) Influencer and Meme Marketing : The most trendy and eye catching part of our service lies here, we understand what the crowds likes to interact with and grow organically, we have a pool of 70+ influencers based in India and Nepal who create content for us suiting the company budget. Our research on market trends help us create memes for our attached company resulting in healthy and organic growth.
9) META interface marketing : We run ad campaigns on facebook, instagram with 90% + hit and click ratio, ensuring that every dollar spend on boosting results in atleast twice the output in marketing and sales. ( Run accross Youtube as well)
10) PPC ( Pay per click) : Campaign are run across social media platforms to get an aggressive result in the following funnel
: Awareness - consideration - conversion - loyalty. Running ppc campaigns results in the best brand awareness phase with a limited expenditure. We do a hefty keyword research to determine what keywords are being used by the competitors to drive crowd and traffic amongst our brand awareness phase.
11) Potential E-commerce target in nepal ( Potential) : Joining our physical marketing strategies with yours, we target to launch our e-commerce sales in nepal through food delivery platform applications.

Project description for Current INDIA :
1) Above mentioned each service is applicable for india part as well but creation of different community page for Indian subcontinent is mandatory.
2) Optimization of Zepto and Amazon foods : Culture of retail shopping has been dropped down by 71% in metro cities and amongst the target audience after functionality of Zepto and Amazon food. We target direct sales through these platforms by inducing marketing measures on social media pages and integrating them with these platforms.
3) Addition of Dunzo in Hyderabad and Bangalore as more traffic is oriented on Dunzo in these two metro cities.
4) Creation of UTM ( Unique tracking methods) to track sales on these mentioned platforms directly through social media and other relevant platforms.