Notes

[AS OF 9/18/2024, 04:39]

LOBs

- Auction Ad (AA, 4)
- Auction Image
- Auction Video
- Auction Text
- Auction Landing Page

- MPA (Material Pre-Audit)

- Promote
- Promote Video
- Promote Carousel
- Promote Livestream

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NEW LOBs introduced for Upskill
===== 9/16/2024 -> [4] LOBs =====

[Pangle Ads (2 Queues)]
- Pangle Normal Brand Auction Ads (Text, Images, Video)
- Pangle Banner Ads (URL only, no further clicking needed after LP)

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[R&F (Reach & Frequency)]
- same with AA but with 2 slight differences
- Age targeting is strictly an additional rule for R-18 & R-25
- Purchased Hashtag in Basic Info needs to be checked (Purchased or not) prior tagging TikTok Element

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[DPA/DSA (Dynamic Product/Showcase Ads)]
- WholeProd
-> Focuses on 4 Creative materials: LP, Title, Description and Image
-> Compare Discounted Price between AC and LP, otherwise OG price if discount effective time field is not present

[Livestream Shopping Ads]
-> live videos involving shopping/products, unlike Promote Livestream which usually involves random videos such as users flexing daily life activities)
-> Moderation is the same as Promote Livestream


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===== 9/17/2024 -> 3 LOBs =====

[TCM/Branded Content] (2 Queues)
-> TCM Community Video
-> Branded Content Community Video
- No LP material, only caption and video, hence moderating based on both materials alone to determine the industry the ad is classified as and the product/service being promoted.
- follows "Global SOP - Branded Content" for moderation

- If product/service is CLEAR -> don't tag BCM but tag accordingly if product/service is Allowed/RI/PI/PI-BC. (Refer to regional guidance)
- If product/service is NOT CLEAR and there is any of the (8) elements SEEN in the background/foreground:
(1) Alcohol
(2) Tobacco/Vaping
(3) Prescription Medication
(4) Drugs
(5) Adult Products (any
videos with Nudity)
(6) Weapons
(7) Gambling
(8) Scenes of War and Gore
-> TAG "Branded Content [BC] Misuse: High Risk"
- Exceptions: Movie, TV Show, Video Game
-> otherwise TAG "Branded Content [BC] Misuse: Low Risk" (if NOT SEEN)
- (after tagging Branded Content Misuse on a video) other policies are applicable if violative


- No need to translate when video (and the product/service) is not in English language, only moderate based on visuals.

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[Business Account] (3)
- BA Community Video
-> 2 materials to moderate: Caption and Video
-> Tag UAI if Video material is broken/unplayable
-> R-18 industries (except 18+ age-rated movies / games / tv shows / underwear (unless PI as per Labeling Guidance)) are labelled PI

- BA Lead Gen Ads
-> 2 Materials to moderate: Introduction (text form) & Privacy Policy link
-> Review text material for R-18/PI/Ad Creative Policy (Global Auction Ads Policy)
-> Privacy Policy link - Check LP for Privacy Policy only, otherwise tag LOPP.
-> LP must lead strictly and directly to actual Privacy Policy, other tag LOPP.

- BA Transaction Link
-> Only LP. Check LP for transactional page (tag Transaction Page Format (BA) if LP if true), otherwise allowed.
-> If initial LP is does not have transactional nature (product & price or product & purchase) and has "Learn more"/"Click more", etc. which leads to another (2nd LP) page, click the link (each) and check for transactional nature and tag Transaction Page Format (BA) if recognized as e-commerce ads, otherwise allowed.

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[Game Anchor] (5)
-> Don't review Campaign link since it's inaccessible.
- Anchor - Game Anchor (games from ByteDance)
-> Moderate "Anchor name" (Text) and "Anchor link - Landing page" (LP) as per Global Auction Ads Policy

- Anchor - Game Vertical (games outside ByteDance)
-> Moderate as per Global Auction Ads Policy

- Anchor - Game Livestream Anchor (LP material only)
-> Moderate as per Global Auction Ads Policy

- Community Video - Video
-> Caption and Video material
-> Moderate as per Branded Content / TCM SOP

- Community Video - Consistency
-> Check consistency between TCM/BC Game Video (video material in AC) and Game Anchor link (LP), tag only ACI if inconsistent.

=====

[TCM/Branded Content] (2 Queues)
-> TCM Community Video
-> Branded Content Community Video
- No LP material, only caption and video, hence moderating based on both materials alone to determine the industry the ad is classified as and the product/service being promoted.
- follows "Global SOP - Branded Content" for moderation

- If product/service is CLEAR -> don't tag BCM but tag accordingly if product/service is Allowed/RI/PI/PI-BC. (Refer to regional guidance)
- If product/service is NOT CLEAR and there is any of the (8) elements SEEN in the background/foreground:
(1) Alcohol
(2) Tobacco/Vaping
(3) Prescription Medication
(4) Drugs
(5) Adult Products (any
videos with Nudity)
(6) Weapons
(7) Gambling
(8) Scenes of War and Gore
-> TAG "Branded Content [BC] Misuse: High Risk"
- Exceptions: Movie, TV Show, Video Game
-> otherwise TAG "Branded Content [BC] Misuse: Low Risk" (if NOT SEEN)
- (after tagging Branded Content Misuse on a video) other policies are applicable if violative


- No need to translate when video (and the product/service) is not in English language, only moderate based on visuals.

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