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Scaleup 8 Januari 2017

Army Alghifari:
Banyak yang tanya cara scaleup yang bener. Sebetulnya nggak ada yg salah/bener. Semua langkah disesuaikan tergantung situasi yang terjadi.

Intinya scaleup, memperbesar profit kita. Cara-cara yang paling umum:

1. Menaikkan budget. Menaikkan budget perlu diamati, mampu nggak campaign kita menampung traffic yang tinggi.

2. Menaikkan harga jual. Amati, apakah konsumen kita masih bisa membeli? Atau malah kemahalan? Sy cukup sering menaik/turunkan harga. Pernah sy pikir harganya $40, gak ada transaksi. Begitu turun jadi $34.99 malah banjir. Ini yang perlu kita tes terus

3. Mengoptimalkan audience. Bisa ditambah jumlah audience, ataupun dibuat lebih presisi dengan teknik LAA ataupun CA.

Itu 3 cara yang paling umum. Nanti saya update lagi cara-cara yg lebih detail (kalo sempat)

Army Alghifari:
Kalo kita sering pasang iklan, coba amati perbandingan antara konversi vs kenaikan budget dalam audience tertentu (fix).

Army Alghifari:
Nanti kita akan menemukan apa yang disebut dengan bell curve (kurva lonceng)

Army Alghifari:
Budget dinaikkan, pada titik tertentu ROI malah turun

Army Alghifari:
INTINYA: kita mesti menemukan titik optimum campaign kita mampu menanggung budget. Bukan asal ditambah budget nya

Army Alghifari:
Kenapa demikian, karena memang KODRATNYA algoritma fb seperti itu. Mau diakali pake teknik cara rahasia super rahasia lah, murah sampe kiamat lah, algoritma fb ya begitu kerjanya. Ada titik optimal budget

Army Alghifari:
Kalo liat SS mastah2 luar negeri atau dalam negeri, kelebihannya bukan di teknik fb nya, tp produknya. Ada produk yg bs di boom, ada yg nggak

Army Alghifari:
Apakah kita bisa bermain di sisi sebelah kanan kurva? Bisa aja. Rata2 pemain besar mainnya disana. Artinya mereka sdh nggak lagi ROI berapa yang penting untungnya cukup besar. Misal spent $1 juta dollar, ROI hanya 10% ($100k) better daripada spent $1000 dapat profitnya $2000 (ROI 200%)
     
 
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