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Explain the term equity. Why is this important to understanding firms and the stock market?
What is the name for someone who owns a share of a company’s equity? Discuss some of the things this person may be able to do.
Page 2 – The Discovery Café
Describe the business plan for the discovery café. What are the benefits? Can you think of any problems?
Page 3 - Partnership
Why does the entrepreneur decide to find a partner? What are the advantages and disadvantages of this decision?
Page 4 – Prices
What are some of the important things we would have to look at if we want to know the ‘value’ of this firm? This is a difficult section, please take time to make sure you really understand.
Page 5 – Declining Prices
How can bad publicity affect a company’s value? Can a company’s value decrease even if the assets and liabilities remain the same? Why or why not?
Page 6 – Rising Prices
How is it possible that a company’s prices can rise and fall from one day to the next? Please explain.
Page 7 – Venture Capital
Why does the Discovery Café need more money? What are some ways you think they could get this money?
Page 8 – The Private Equity Market
First, take some time to look up definitions for all of the words in bold type. Some words like ‘angel’ have many meanings, so make sure you find one related to finance. Once you have done this answer the following question:
How is the private equity market different from the stock market?
Page 9 – 12 – Read the pages, then work with your group to answer the questions on Page 12.
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