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Service of the product:
The service of the product is coca cola
Target group:
They are targeting teenagers, children, seniors, parents, singles and more.(all ages)
Message being conveyed:
The message being conveyed is that there is coke for everyone, you can share a coke in the cold, in the heat, whenever and wherever you are
coke techniques:
Coke made a big success with the share a coke campaign which spread to over 50 countries, which allows people to put their names on the bottles. They also have diet coke for people who cant have sugar, which makes more people to buy. In the advertisements they bring famous people into the adds like singers, actors and more. The people in the ads are always good looking so people will think if they drink that they would be as cool as them. In the ads they make the people sweat and when they drink the coke it cools them down and makes them happy.
How this can be misleading:
Coke can be misleading because it has way too much sugar in it, which is very unhealthy for everyone.
I chose this topic because.....
I chose this topic because it is my favourite drink, and I know some stuff about this drink which I can add to this presentation.
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