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If you value social status and efficiency, then maybe you prefer luxury vehicles like those created by BMW. If you're outdoorsy and enjoy the freedom of the open road, maybe you own a Subaru. Are you rugged and active? Then the Ford F-150 was created for you.
Car companies toil endlessly to establish their individual brand images and build up their personalities in the minds of consumers. To target these various audiences, car manufacturers market their products in specific ways, catering to the emotions, desires, and needs of the typical consumer. http://www.pakidreamz.com/
Discovering how to elicit these emotions and meet these desires requires marketers to consider their audiences from a psychological perspective. What do their consumers want in a car? Do drivers place greater importance on safety, or would they rather drive cars that give them rushes of excitement when they hear the engine roar?
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