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Babolat: Making huge strides in tennis supply. Originally a premiere tennis string manufacturer, have expanded to produce racquets, and are also branching out into shoes and apparel. Sponsor 2 of the top 5 tennis players in the world, and sell the best selling tennis racquet in the world. Important player in generating cross-over interest and sport advancement. Though competitors Wilson and Head are making similar advancements in technology and product successes, Babolat is growing at a faster rate and is generating consumer interest across the board.
Adidas: Making expanses into football and basketball, already have huge market stake in tennis and other sports. Marked improvements in technology and style are garnering better sales across all sports. Also sponsor many influential figures, not limited to athletic personalities.
Netflix: Though they have made some poor business decisions in the most recent past regarding how to present and package their service, Netflix still boasts the most powerful technology for streaming video as well as DVD rentals. Founder of their medium has nowhere to go but up after a couple of down quarters. Will see competitors Blockbuster and RedBox fall by the wayside.
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