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Female, 30-49, Employed or homemaker
Most amount of donations given - HK$101-500 at 31.4%
Greatest increase in HK$1001-5000 category, from 7.8% to 21% of people surveyed
Avg Annual Donations - HK$1420
Most Popular causes - Social Services > Health > Education
Most Popular way of giving - Flag Day (92% of people surveyed, donated at a flag day)
Other popular ways (Keep in mind, this is indicative of how many people donated, not how much money was raised)
- Raffle tickets/ gala dinner / movie fundraising (55.1%)
- Donation Boxes (30%)
- School fundraising activities (18.6%)
- Bank Transfer (14.6%)
Profile of average middle class donor:
- Intensely Personal
- Highly Engaged
- Recruits friends
- Pragmatic
- Aversion to publicity
Profile of average family foundation:
- Higher value donations
- Trend towards more strategic donations, managed by professionals
- Tend to support some projects for longer term
- Million dollar donors appear to be taking a greater interest in supporting social enterprises
- philanthropists in Hong Kong tend to give to specific local causes rather than universal ones, but large support for mainland china
- 6% of donations sent to outside HK
Sources:
http://www.socsc.hku.hk/ExCEL3/wp-content/uploads/2015/06/Volunteering-and-Giving-PPT-20150616.pdf
http://www.asianphilanthropyforum.org/the-rise-of-the-middle-class-donor-in-hong-kong/
http://philanthropy.coutts.com/en/reports/2014/hong-kong/discussion.html#az7fqtD3t1lXtpJA.99
Hong Kong citizenship survey
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