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I can try to help for sure, or at least point you to the right person - what does PPC refer to again?
3:09
Zoe van Havre peer to partner com?
3:09
Rob Seal Pay Per Click, our paid ads on google.com etc 3:09
Zoe van Havre oh of course, sorry (too many abbreviations)
3:10
Zoe van Havre what would you like to measure with the ET? what sort of change
3:11
Rob Seal we run our own AB tests outside of the ET as its not about users, we have to make bid changes on a subset of our keywords 3:13
Zoe van Havre ok thats interesting, cool
3:14
Rob Seal and we seem to be getting a lot of noise doing random splits in effectively AA tests 3:14
Zoe van Havre by "noise", do you mean you are seeing lots of significance you dont expect?
3:15
Rob Seal yes basically there are numerous points you could say a step change happened
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