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Re- String
"Reach out.Reconnect.Re-string"
II. Executive Summary
Re-String
- a Filipino company that draws its supplies mostly from local manufacturers
- located at the vicinity of Metro Manila,Philippines
- Primary producers of drawstring bags
- Prioritizes different styles of our customers with the choice of personalization
- Environmentally aware
- Committed to excellence
III.Product Overview
-eco friendly product
-modern-based designs
- lightweight
- contains special features:
magnet connectors
water-proof cloth
multiple zipper compartments
contains polymer gel to provide cushion
IV. Competitor Analysis
Under Armour
Baltimore, Maryland, US
Clothing, footwear, sports equipment, accessories
US $3,960,000,000
Nike, Inc.
Washington County, Oregon, US
Footwear & apparel, sports equipment, other athletic products
US $30,601,000,000
DBM Ioannou
Marousi, GREECE
Drawstring bags, hygiene products
"What makes us different from our competitors?"
- Our company provides custom-made products tailored to fit the demands of every individual consumer. We make high-quality string bags with the use of recyclable materials and at the same time helping our environment in saving resources and also it helps in reducing air and water pollution.
V. Target Market
Demographic Profile
Target market is mostly composed of athletes, students and commuters.
VI. Place Strategy
Primary Channel: Direct Distribution (Pick-up)
Manufacturer ---> Customers
Secondary Channel: Direct Distribution (Online shopping)
Manufacturer ---> Customers
VII. Promotion Strategy
-social media sites such as facebook,twitter, instagram and youtube
- television shows
VIII. Financial Strategy
Total Investment Capital
Projected Capital Expenditure Php 4,550,000
Equipment Php 3,200,000
Research Php 750,000
Delivery Truck Php 600,000
Projected Operating Expenses (6 Months) Php 5,625,000
Salary Php 5,000,000
Transportation Php 35,000
Promotion Php 150,000
Utility Expenses Php 290,000
Miscellaneous Php 150,000
Projected Cost of Goods Sold Php 24,289,200
Pre-Operating Expenses
Business Registration Php 100,000
Total Initial Investment Php 34,264,200
Projected Income Statement
Re-String Company
Projected Income Statement
December 2016
Sales Php. 4,048,200
Less : Cost Of Goods Sold 2,862,600
GROSS PROFIT 1,185,600
Less : OPERATING EXPENSES
Utilities Expense 35,500
Advertising & Promotion 80,000
Employee Salary 93,000
Transportation & Delivery 15,550
Repairs & Maintenance 8,750
232,800
NET INCOME Php. 952,800
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