Notes

Good Morning NAME,

Here's the deal. We've been working on updating the Iron Opal Marketing website to include our new structure and plans but it's taking longer in development than we had hoped.

We're moving to a "foundation" plus add-ons business model, whereby you'll be able to choose which options you would like. None of the add-ons are required, and none are contract based. Once we determine what services you require, you will receive a proposal listing expenses, our ideas, terms of agreement, and our hopes for your idea. We call this the project estimate, or campaign estimate.


The Foundation - Website Design & Development, On-Site SEO (search engine optimization), hosting, maintenance, site backups, analytics, security, performance, Wordpress core & theme updates.
Campaign estimate + $129/mo

Targeted Local Search Engine Optimization (SEO) - When people search for a product or service on Google or Bing, SEO is what makes sure your site is well within reach. Our goal is to get your company to the top spot in search results. Includes full local citations, link building, social signals.
$599/mo

Social Media Management (SMM) - Up to 3 social accounts (Facebook, Twitter, G+, etc.) We will handle image & text content creation and posting, messaging potential clients, increasing Likes and Shares, using accounts to build "social signals" to increase website rankings. You will still have full access to your Pages/accounts, we will just be added as an administrator.
$399/mo

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Pay Per Click Ad Management (PPC) - Sometimes SEO can be a slow process (depending on how strong competition is) and even if you're number one in a Google search it's still possible that you'll see a competitor above you in an ad. For Google, these ads are known as AdWords and can be incredibly useful for rapid growth. Full analysis, reporting, and adjustments will be made on on a weekly basis (daily if necessary).
$299/mo + your monthly ad budget ($50 to $100 per month is typically a good starting point for small businesses)

Email Marketing - Staying in touch with your customers is critical to getting repeat business. One of the best ways to do this is to develop an opt in email list. We will create and manage a monthly email newsletter for your email list (that we will continually be building).
$199/mo



The Foundation and all available Add-ons equal out to be $1,625 per month. Definite value considering everything you get at such a low price.

We have one final option that we'll be offering on a limited basis to new clients:

The Digital Partner - This package includes the foundation and all add-ons and press releases to showcase you in mainstream media. This would save you almost $4,000 per year! With all of our experience riding behind you, you're not even gonna notice the money gone because you'll be raking it in!
SPECIAL PRICE: Your final project estimate + $1,295 per month.


This investment will be a golden beginning.