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Tactical partnership between True Madrid, Sixth Street and Legends
The Panel of Directors regarding Real Madrid C. F. at their meeting yesterday ratified an agreement with 6th Street, an purchase firm with intensive experience in sports activities and infrastructure, plus Legends, reduced activities company for sports activities and live location organizations, with the objective of elevating the Santiago Bernab�u Stadium since an unique area and an around the world benchmark for amusement and entertainment.

Since part of the long-term partnership, Actual Madrid will acquire approximately? 360m to be invested across any of the Club? s pursuits. Through this connections, Sixth Street receives the right to participate in the functioning of certain fresh businesses in the Santiago Bernab�u Stadium intended for twenty years. Additionally , Legends will bring about its experience within the operation of good sized stadiums, attractions plus event spaces to optimize the management of the Santiago Bernab�u Stadium.

? The alteration in the Santiago Bernab�u Stadium will end up being a turning point inside the history regarding Real Madrid. shervin mirhashemi with Sixth Street and Legends, world leaders within their respective disciplines, will be basic in providing unique experiences in a stadium where a number of events may be managed throughout the 12 months,? in accordance with Florentino Perez, President of Real Madrid.? This contract strengthens the Golf club? s goal of continuing to significantly increase the stadium's revenues from both sporting and various other types of events.?

? Real Madrid? s Santiago Bernab�u is hallowed ground in the world of soccer, and we are honored to become joining this relationship to invest inside the innovative, long term strategic vision of which has guided the particular Club? s constant success over their storied history, very well said Alan Waxman, Co-Founder and BOSS of Sixth Street.? The flexible, solutions-oriented capital and in depth capabilities provided by we at 6th Street, combined together with the deep experience Legends offers inside of venue and sports brand operations, will support Real This town in its objective to compete in addition to remain a leader in global athletics for many years to come.?

Sixth Street, which manages more than $60 billion inside assets, brings substantial investment experience together with leading companies in the world involving sports and in areas such as real-estate, infrastructure, and consumer, including the San Antonio Spurs hockey team, Airbnb, and Spotify.

? We are proud to increase our existing relationship with Real This town,? said Shervin Mirhashemi, CEO of Stories.? Legends? operational and sales acumen and even experience, across fit day and non-match day, combined with the famous Real Madrid brand name and Sixth Road? s flexible capital deployment can be a fresh and innovative approach to modernizing the particular Bernab�u, one involving the world? h greatest sports, enjoyment, and cultural spots. With this long lasting management relationship, Tales continues to develop its global footprint, while investing in local expertise with best-in-class brands worldwide.?

Tales was formed within 2008 by affiliates of the New York Yankees and the Dallas Cowboys. Sixth Street invested in a majority share in Legends in January 2021. Legends provides holistic, files driven revenue alternatives for a lot of of the particular world? s most iconic brands plus boasts an extensive client portfolio found in sports, entertainment, live events and destinations.

About Real Madrid

Real Madrid C. F. is the sport institution using 120 years associated with history, owned simply by its members. It is the club with the most European Cups of of both soccer (13) and hockey (10) and was initially recognized by TIMORE as the Finest Club of typically the twentieth century. True Madrid has millions of fans in all of the corners of the particular world, with 4 hundred million followers about social networks, in addition to is for the third year in the strip the most beneficial football club within Europe according to The European Elite 2021 report, prepared by consultancy KPMG. Actual Madrid is the most valuable sports brand in the world relating to Brand Finance for the 3 rd year in some sort of row and accomplished the highest document in the Transparency Index of basketball clubs last time. More info about True Madrid is offered at www.realmadrid.com, the particular most visited soccer club website in typically the world for that fifth consecutive year, based to Comscore.

Concerning Sixth Street

6th Street is a global investment strong with over $60 billion in property under management and even committed capital. 6th Street uses their long-term flexible financial, data-enabled capabilities, and One Team traditions to develop styles and offer solutions to companies around all stages associated with growth. Founded inside 2009, Sixth Streets has more as compared to 400 team users including over one hundred and eighty investment professionals functioning around the world. For more information, visit www.sixthstreet.com, follow us about LinkedIn or Twitter.

About Legends

Launched in 2008, Legends can be a premium encounters company with 6 divisions operating throughout the world? Global Planning, Global Sales, Global Relationships, Hospitality, Global Products, and Global Technological innovation Solutions? offering customers and partners a new 360-degree data plus analytics fueled services solution platform to be able to elevate their brand name and execute their particular vision. Currently, Tales works with estampille clients across enterprise verticals including expert sports; collegiate; attractions; entertainment; and conferences and leisure. Our company is the industry commanders in designing, planning and realizing outstanding experiences in sporting activities and entertainment. Intended for more information, check out www.Legends.net and comply with us on Facebook, Twitter and Instagram @TheLegendsWay.
Read More: https://www.businesswire.com/news/home/20220519005692/en/Strategic-partnership-between-Real-Madrid-Sixth-Street-and-Legends
     
 
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